Past & Present
Health & Wellness
online marketing case studies
A Few Of Our Best Client Results
Topping Organic Search Results with White Hat SEO Landing Pages
Well known for their Australian Outback style, Conner Hats needed help creating awareness and driving traffic to the other hat categories sold on their website. Foghorn Labs developed a strategy to increase organic traffic from relevant non-brand searches by enriching existing collections pages with long-form, keyword-rich content. Starting in January 2018, we optimized 3 category pages per month, reaching a total of 50 by June 2019. The results were outstanding across the board. From January 2018 to December 2019, the number of keywords ranking in the top three positions increased by 910%, new users increased by 98%, transactions increased by 118%, and revenue increased by 113%.
Rebranding, not Resetting
In order to ensure the brand foundation was set up for long-term success and continued growth, Horny Toad Activewear decided to embark on a name evolution that acknowledged the brand’s heritage while allowing the company to tell a bigger story about social responsibility and environmental stewardship. Toad&Co hired Foghorn Labs to develop SEO and PPC strategies to support the transition from hornytoad.com to toadandco.com, then remain on-board to see both strategies to fruition.
Getting Discovered As A Direct-Only Brand
Despite having an industry-leading product line, loads of compelling content, and the support of a highly involved rider community, Mosko was struggling to gain traction outside of their core customer base. Their major competitors had the exposure as well as the financial stability that can come with large, established dealer relationships. Through a combination of content marketing optimization, SEO and targeted online ad campaigns, Foghorn Labs helped Mokso Moto increase overall transactions by 754%, eComm conversion rate by 493%, and revenue by 623%.
Stomping the Landing in Peak Season
No matter how successful a primarily snow sport outerwear firm becomes, seasonality of demand looms and in turn demands a strong performing peak season to cushion warmer months. In Q3 2018, TREW enlisted the support of Foghorn Labs to amplify the brand message throughout Q4 and drive online sales with cross channel advertising. Through a combination of landing page optimization and the utilization of Facebook’s latest tools to create a full-funnel customer journey, our team was able to scale media spend significantly and go beyond the most optimistic stretch goals.
Climbing the Ladder in Q4
The stakes are high for online retailers in the months leading up to Black Friday and Cyber Monday. Sales goals tend to be ambitious while increased competition makes it challenging to win the attention of potential and loyal customers alike. Q4 brings with it increased traffic and sales, while the additional competition results in higher CPCs, volatile conversion rates and increased price sensitivity. Simms was no exception to these trends. Add new competitors, new products and a reduction in online marketing budgets to seasonal volatility and you’ve got a tough catch to reel in.
Harvesting from the Hype Machine
In order to increase awareness for its high-end products and stand apart from commoditized competitors, Element Case had to connect with new iPhone owners and Apple enthusiasts early in the buy cycle. In addition to generating awareness, it was essential that Element Case capitalize on the traffic spikes that follow major product launches and announcements. Foghorn Labs developed and executed a PPC strategy for Element Case designed to effectively convert spikes in consumer interest into online revenue.
"Foghorn is our secret weapon!"
"Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don't inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community."
Founder, Machines For Freedom
"...consistent, double-digit year over year revenue growth with a 4-6x return on paid media..."
"The team at Foghorn is simply outstanding, and has become a seamless extension of the Showers Pass eComm team. Three years ago they jump-started our eCommerce growth and continue to provide consistent, double-digit year over year revenue growth with a 4-6x return on paid media for our direct-to-consumer channel...results we would not believe if we hadn't experienced them."
President, Showers Pass
"...the most profitable component of our online strategy."
Former Marketing & Ecommerce Manager, Mission Workshop
"...cornerstone of Rumpl's online strategy since day 1."
"Foghorn's work has been the cornerstone of Rumpl's online strategy since day 1. They've helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online."
"...instrumental in helping us strategize, plan, and execute campaigns..."
"Foghorn has a deep understanding of our industry and customers. Their expertise in the ever changing digital media landscape is instrumental in helping us strategize, plan, and execute campaigns across multiple vehicles."
D2C Marketing, GU Energy
"...friendly, professional, responsive, and full of good ideas."
"Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas."
Founder, Trew Gear