Past & Present
online marketing case studies
A Few Of Our Best Client Results
Rebranding, not Resetting
In order to ensure the brand foundation was set up for long-term success and continued growth, Horny Toad Activewear decided to embark on a name evolution that acknowledged the brand’s heritage while allowing the company to tell a bigger story about social responsibility and environmental stewardship. Toad&Co hired Foghorn Labs to develop SEO and PPC strategies to support the transition from hornytoad.com to toadandco.com, then remain on-board to see both strategies to fruition.
Harvesting from the Hype Machine
In order to increase awareness for its high-end products and stand apart from commoditized competitors, Element Case had to connect with new iPhone owners and Apple enthusiasts early in the buy cycle. In addition to generating awareness, it was essential that Element Case capitalize on the traffic spikes that follow major product launches and announcements. Foghorn Labs developed and executed a PPC strategy for Element Case designed to effectively convert spikes in consumer interest into online revenue.
Carving a Transition to Direct
Unsatisfied with the performance of their online fulfillment platform, TREW Gear decided to relaunch their website and sell direct to consumer in time for the 2012-2013 ski season. Wholesale dealers were an essential piece of TREW’s distribution model, so they had to strike a balance between promoting local shops and selling direct to customers who don’t have access to a local dealer. TREW enlisted Foghorn Labs to reach potential customers with a highly-targeted strategy incorporating paid search, comparison shopping engines and remarketing.
Climbing the Ladder in Q4
The stakes are high for online retailers in the months leading up to Black Friday and Cyber Monday. Sales goals tend to be ambitious while increased competition makes it challenging to win the attention of potential and loyal customers alike. Q4 brings with it increased traffic and sales, while the additional competition results in higher CPCs, volatile conversion rates and increased price sensitivity. Simms was no exception to these trends. Add new competitors, new products and a reduction in online marketing budgets to seasonal volatility and you’ve got a tough catch to reel in.