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online marketing case studies
A Few Of Our Best Client Results
Topping Organic Search Results with White Hat SEO Landing Pages
Well known for their Australian Outback style, Conner Hats needed help creating awareness and driving traffic to the other hat categories sold on their website. Foghorn Labs developed a strategy to increase organic traffic from relevant non-brand searches by enriching existing collections pages with long-form, keyword-rich content. Starting in January 2018, we optimized 3 category pages per month, reaching a total of 50 by June 2019. The results were outstanding across the board. From January 2018 to December 2019, the number of keywords ranking in the top three positions increased by 910%, new users increased by 98%, transactions increased by 118%, and revenue increased by 113%.
Rebranding, Not Resetting
Toad&Co hired Foghorn Labs to develop SEO and PPC strategies to support their rebranding from hornytoad.com to toadandco.com, then manage both strategies to fruition. For most domain transitions, it’s not a matter of whether or not traffic will decrease, but rather by how much it will go down. Our goal was to achieve traffic parity between the months before and after the domain transition. When comparing web traffic 4 months before the transition to 4 months after, organic traffic levels not only recovered, they increased by 10%.
Getting Discovered As A Direct-Only Brand
Despite having an industry-leading product line, loads of compelling content, and the support of a highly involved rider community, Mosko was struggling to gain traction outside of their core customer base. Their major competitors had the exposure as well as the financial stability that can come with large, established dealer relationships. Through a combination of content marketing optimization, SEO and targeted online ad campaigns, Foghorn Labs helped Mokso Moto increase overall transactions by 754%, eComm conversion rate by 493%, and revenue by 623%.
Stomping the Landing in Peak Season
No matter how successful the brand, or how innovative the product line, the seasonal nature of the snowsports industry is unavoidable. Mother nature is a fickle business partner who requires brands like TREW to maximize every opportunity during peak season to cushion slower sales during the warmer months. In Q3 2018, TREW enlisted the support of Foghorn Labs to amplify the brand message throughout Q4 and drive online sales with cross channel advertising. Through a combination of landing page optimization and the utilization of Facebook’s latest tools to create a full-funnel customer journey, our team was able to scale media spend significantly and go beyond the most optimistic stretch goals.
Climbing the Ladder in Q4
The stakes are high for online retailers in the months leading up to Black Friday and Cyber Monday. Sales goals tend to be ambitious while increased competition makes it challenging to win the attention of potential and loyal customers alike. Q4 brings with it increased traffic and sales, while the additional competition results in higher CPCs, volatile conversion rates and increased price sensitivity. Simms was no exception to these trends. Add new competitors, new products and a reduction in online marketing budgets to seasonal volatility and you’ve got a tough catch to reel in.
Harvesting Demand from the Hype Machine
In order to increase awareness for its high-end products and stand apart from commoditized competitors, Element Case had to connect with new iPhone owners and Apple enthusiasts early in the buying cycle. To convert these new eyeballs into customers, Foghorn developed a strategy that incorporated comparison shopping platforms with branded and long-tail search marketing campaigns that would be standing by to maximize the value of traffic from media coverage and product announcements. After implementing this strategy, year over year PPC revenue grew by 84% while staying below the cost per sale goal.
"...their knowledge and approach to digital advertising has helped us realize incredible growth..."
"The team at Foghorn is truly part of our family at Burley. Providing industry leading insights and perspectives, their knowledge and approach to digital advertising has helped us realize incredible growth in our first year working with them. Fun to work with, this dialed team challenges us in new ways and has really helped drive our brand presence forward. Bringing them onboard was one of the best Marketing decisions we’ve made."
Marketing Manager, Burley
"Foghorn is our secret weapon!"
"Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don't inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community."
Founder, Machines For Freedom
"...consistent, double-digit year over year revenue growth with a 4-6x return on paid media..."
"The team at Foghorn is simply outstanding, and has become a seamless extension of the Showers Pass eComm team. Three years ago they jump-started our eCommerce growth and continue to provide consistent, double-digit year over year revenue growth with a 4-6x return on paid media for our direct-to-consumer channel...results we would not believe if we hadn't experienced them."
President, Showers Pass
"...the most profitable component of our online strategy."
Former Marketing & Ecommerce Manager, Mission Workshop
"...cornerstone of Rumpl's online strategy since day 1."
"Foghorn's work has been the cornerstone of Rumpl's online strategy since day 1. They've helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online."
"...instrumental in helping us strategize, plan, and execute campaigns..."
"Foghorn has a deep understanding of our industry and customers. Their expertise in the ever changing digital media landscape is instrumental in helping us strategize, plan, and execute campaigns across multiple vehicles."
D2C Marketing, GU Energy
"...friendly, professional, responsive, and full of good ideas."
"Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas."
Founder, Trew Gear