Past & Present
online marketing case studies
A Few Of Our Best Client Results
Rebranding, not Resetting
In order to ensure the brand foundation was set up for long-term success and continued growth, Horny Toad Activewear decided to embark on a name evolution that acknowledged the brand’s heritage while allowing the company to tell a bigger story about social responsibility and environmental stewardship. Toad&Co hired Foghorn Labs to develop SEO and PPC strategies to support the transition from hornytoad.com to toadandco.com, then remain on-board to see both strategies to fruition.
Getting Discovered As A Direct-Only Brand
Despite having an industry-leading product line, loads of compelling content, and the support of a highly involved rider community, Mosko was struggling to gain traction outside of their core customer base. Their major competitors had the exposure as well as the financial stability that can come with large, established dealer relationships. Through a combination of content marketing optimization, SEO and targeted online ad campaigns, Foghorn Labs helped Mokso Moto increase overall transactions by 754%, eComm conversion rate by 493%, and revenue by 623%.
Harvesting from the Hype Machine
In order to increase awareness for its high-end products and stand apart from commoditized competitors, Element Case had to connect with new iPhone owners and Apple enthusiasts early in the buy cycle. In addition to generating awareness, it was essential that Element Case capitalize on the traffic spikes that follow major product launches and announcements. Foghorn Labs developed and executed a PPC strategy for Element Case designed to effectively convert spikes in consumer interest into online revenue.
Stomping the Landing in Peak Season
No matter how successful a primarily snow sport outerwear firm becomes, seasonality of demand looms and in turn demands a strong performing peak season to cushion warmer months. In Q3 2018, TREW enlisted the support of Foghorn Labs to amplify the brand message throughout Q4 and drive online sales with cross channel advertising. Through a combination of landing page optimization and the utilization of Facebook’s latest tools to create a full-funnel customer journey, our team was able to scale media spend significantly and go beyond the most optimistic stretch goals.
Climbing the Ladder in Q4
The stakes are high for online retailers in the months leading up to Black Friday and Cyber Monday. Sales goals tend to be ambitious while increased competition makes it challenging to win the attention of potential and loyal customers alike. Q4 brings with it increased traffic and sales, while the additional competition results in higher CPCs, volatile conversion rates and increased price sensitivity. Simms was no exception to these trends. Add new competitors, new products and a reduction in online marketing budgets to seasonal volatility and you’ve got a tough catch to reel in.