Paid Media, SEO, Business Intelligence
“Responsibly grown, beautifully made” is the core of the Conner Hats ethos. Bill Conner created Australia’s original leather hat with a shapable brim in 1969. His unique construction method and use of light weight leather revolutionized the Australian hat industry. B.C. Hats is still a family owned company dedicated to quality, service, and original Australian hats.
Scope of Work with Conner Hats
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products. Manage activity-specific display advertising and remarketing campaigns to coincide with other online as well as offline marketing initiatives.
Search Engine Optimization
Improve organic search rankings on key terms through tag optimization, error resolution and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation and streamlining the checkout process.
Customize Google Data Studio dashboards that update automatically so that stakeholders at Conner Hats can view performance of campaigns, impression share, website traffic, and onsite events. and analyze trends in real-time across marketing channels.