Burley
Industry
Bike
Services
Paid Media, SEO, Automated Email, Business Intelligence
About
Burley is a family-owned company that is committed to making a more bikeable world. They’ve made it easier for generations of riders, adventurers, and explorers to ride their way since 1978.
Scope of Work with Burley
Paid Media
Initiate heightened recognition for Burley's comprehensive product portfolio amongst both established and prospective client segments within core markets, using paid media channels. Amplify direct sales of Burley Design's merchandise and concurrently curtail the intensity of paid search contention between Burley and its associated retail partners, to ensure a synergistic business relationship.
Search Engine Optimization
Execute monthly SEO audits including site health analysis, position monitoring, and backlink tracking, escalating recommendations to mitigate crucial sitemap and crawl issues. Aid in the introduction of new products by delivering continuous keyword strategies and guaranteeing new category and product pages comply with SEO best practices. Additionally, offer support in launching Burley's innovative website.
Automated Email
Conduct an in-depth analysis of current email workflows, identifying both deficiencies and prospects. Categorize email lists according to customer profiles, product classifications, and audience expansion objectives. Develop new automated processes aimed at enhancing email income through improved conversion rates, and reestablishing connections with former customers to increase their lifetime value and transform them into devoted brand advocates. Design and implement leading-edge strategies for lead-generation opportunities.
Business Intelligence
Personalize Google Data Studio dashboards to auto-update, enabling stakeholders at Burley to monitor campaign efficacy and interpret trends throughout the entire marketing funnel. By leveraging data analytics, deliver informed suggestions on optimizing ad expenditure during prime cycling periods and sales holidays.
"“Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don’t inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community.”
