Burley was found by Alan Scholz over 40 years ago. Since then, Burley has been building recreational transport gear for outdoor enthusiasts. Their products set the standard for safety, durability, and thoughtful design.
Our Scope of Work With Burley Design:
Online Marketing Strategy
Collaborate with Burley Design team to develop goals based on product roadmap as well as new customer acquisition targets. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
Search Marketing Campaign Optimization and Management
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Comparison Shopping Engines
Set up a Google Merchant account and create a new product listing ad campaign structure for both brand and non-brand Google Shopping campaigns to achieve an aggregate target ROAS.
Google Display Network Remarketing and Prospecting
Run web-based prospecting campaigns to generate traffic and brand awareness, then reconnect with site visitors through more product-specific remarketing ads.
Paid Social Media Campaign Development and Management
Develop a series of full-funnel Facebook and Instagram campaigns to attract new customers as well as re-engage existing ones.
Search Engine Optimization
Improve organic search rankings on key terms through tag optimization, error resolution and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation, and streamlining the checkout process.
Email Automation Development
Develop email strategy for automated series implementation and subscriber list segmentation. Identify opportunities and implement programs to strategically grow email subscriber list.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals, conversion funnels and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.