Paid Media Development & Optimization
Our multi-channel approach ensures your brand reaches new customers while engaging and converting those already in your circle. We create platform-specific campaigns, audiences, keywords, and ads that connect via web searches, online browsing and shopping, social networks, and connected TV. We track key performance indicators; reallocate budgets across campaigns and ad types; A/B test copy and content; and seek out all possible optimizations to reach your goals.
"...consistent, double-digit year over year revenue growth with a 4-6x return on paid media..."
“The team at Foghorn is simply outstanding, and has become a seamless extension of the Showers Pass eComm team. Three years ago they jump-started our eCommerce growth and continue to provide consistent, double-digit year over year revenue growth with a 4-6x return on paid media for our direct-to-consumer channel…results we would not believe if we hadn’t experienced them.”
President, Showers Pass
"...the most profitable component of our online strategy."
Former Marketing & Ecommerce Manager, Mission Workshop
"...friendly, professional, responsive, and full of good ideas."
“Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas.”
Founder, Trew Gear
"...pushed our DTC growth while maintaining strong ROAS.”
“The Foghorn Labs team was an instrumental partner in our successful launch of the Toad&Co rebrand. Their team’s depth of knowledge in Paid Search helped us not only retain our existing customers through the journey, but also pushed our DTC growth while maintain strong ROAS.”
Marketing Director, Toad&Co
Paid search advertising runs the gamut from branded and non-branded searches to display and shopping. Our approach covers all layers of marketing across multiple search platforms, ensuring your campaigns maximize their potential return.
Social advertising is an effective way to reach new potential customers and reconnect with existing ones. Leveraging best practices, we build out high, mid, and low-funnel campaigns based on the anticipated customer journey with a goal toward conversion. Whether your brand is new to paid social, ramping up your existing channels, or branching out to new platforms, our team will work with you to keep growing.
Programmatic Display & Video
Programmatic ad platforms have revolutionized the way advertisers buy and optimize digital media. These powerful tools reach their full potential when managed by actual humans who understand your brand, its target audience, and have the experience to navigate the ever-changing ad tech landscape.