Founded in 2010, NW Alpine began with the idea that apparel for alpine climbing should fulfill the technical needs of modern alpine climbers. Aside from making core clothing for alpine climbing, NW Alpine also believes in the revitalization of American manufacturing, thus choosing to manufacture their clothing in Oregon. With the help of an arsenal of talented athletes, NW Alpine has been field tested, from our home range of the Oregon Cascades to the mountains and cold places of every continent.
Our Scope of Work With NW Alpine:
Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
SEM Optimization and Management
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.
Search Engine Optimization
Improve organic search rankings on key terms through tag optimization, error resolution and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation and streamlining the checkout process.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.