In 1994 twin brothers Rainer and Harald Opolka founded LED LENSER in their garage in Germany with 1,000 DM start-up capital, a sketch book, toolbox and an old Atari computer. They were obsessed with light and lamps, often working far into the night. Fast forward 17 years, hundreds of patents and design awards later, and we are now a company of more than 1000 employees, three manufacturing bases and a range of some of the world’s highest-quality LED flashlights.
Our Scope of Work With LED LENSER:
Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
SEM Optimization and Management
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.
Search Engine Optimization
Improve organic search rankings across US, Canadian and UK sites on key terms through tag optimization, error resolution and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation and streamlining the checkout process.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals, conversion funnels and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.