LED LENSER
Industry
Outdoor
Services
Paid Media, SEO, Business Intelligence
About
In 1994 twin brothers Rainer and Harald Opolka founded LED LENSER in their garage in Germany with 1,000 DM start-up capital, a sketch book, toolbox and an old Atari computer. They were obsessed with light and lamps, often working far into the night. Fast forward 17 years, hundreds of patents and design awards later, and we are now a company of more than 1000 employees, three manufacturing bases and a range of some of the world’s highest-quality LED flashlights.
Scope of Work with LED LENSER
Paid Media
Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.
Search Engine Optimization
Provided keyword strategy that incorporates brand language and product focuses and use that to inform recommendations for on-site content, blog posts, and social posts. Provide quarterly site audits to ensure compliance with best practices and search engine algorithm updates. Recommend ways to improve site content in order to maximize crawlability and indexability for our target keywords.
Business Intelligence
Customize Google Data Studio dashboards that update automatically so that stakeholders at LED Lenser can view performance of campaigns, impression share, website traffic, and onsite events. and analyze trends in real-time across marketing channels.