FogBlog
Boosting Customer Loyalty in 2024
What are loyalty programs? A loyalty program is a marketing strategy focused on encouraging customers to continue their shopping experience or interact with a brand in another way. Through gamification of the purchase process, and thereby offering rewards, you provide...
Scoring Digital Leads in 2024
What is online lead generation?In its most basic form, lead generation is the process of locating and nurturing potential customers into a brand’s environment. The end goal of this process is a purchase or subscription. Primarily, lead generation is centered around...
The Dynamic World of TikTok Advertising: Navigating the Opportunities and Challenges
In the vast world of social media marketing, TikTok has emerged as a powerhouse platform, captivating over a billion monthly active users with its short-form video content and unparalleled engagement rates. As brands scramble to harness the potential of this platform,...
What We’re Listening To
At Foghorn, staying ahead of the curve is crucial. That's why we're always on the lookout for valuable insights and innovative strategies to enhance our clients' marketing efforts. One of the ways we stay informed and inspired is by tuning in to a variety of podcasts...
Preparing Your Brand for Email Sending Domain Authentication and Security
The February 1st deadline for email sending domain authentication and security is rapidly approaching. This update is crucial for the delivery of your emails to customers, both now and in the future. To ensure your customer emails remain unblocked and your brand is...
The Long Game: Harnessing the Compound Interest of SEO
A term primarily utilized in the financial sector, compound interest is the process of earning interest not only on the initial investment but also on the accumulated interest from previous periods. The compounding effect accelerates the growth of your investment over...
The Many Ways to Automate Email and SMS
Marketing automation is an essential tool for many obvious reasons. Chiefly being that once set up, it can continue to return on investment with little maintenance required. Automations, also known as flows or series, may include emails, SMS and even push...
Email Sending Domains: Your Brand’s Digital Address
In this post we will delve into a topic that can be confusing upon first glance, but ultimately can have a significant impact upon the reach and overall success of your email campaigns. By the end of this 10-minute read we hope that you will understand what sending...
2023 Memorial Day Deals
Kick off summer on the right foot with deals from Foghorn's amazing partners! Foghorn Labs Brand Partner Memorial Day Deals: BOTE - 15% Off Breeze Paddle Boards Burley - 20% Off Sitewide (some restrictions apply) iKamper - Free Shipping and 20%-50% Off...
Understanding Email, SMS and Form Data
Understanding your email and SMS landscape is best done through correctly deciphering the metrics provided by your email sending platform. Through pre-built reports to industry benchmarks to custom reporting, most platforms provide a plethora of vital data to help you...
Black November 2022 Deals
In 2021 we saw brands rethinking the traditional Black Friday model, leaning into longer sale periods with Cyber Week or in some cases, Cyber Month. This year, leading up to Q4 proved to be a bumpy ride for businesses as they navigated high inventory, low consumer...
Email Best Practices in 2023
Email marketing has long been a cornerstone of successful eCommerce businesses, mainly for customer retention, but also for customer acquisition. Ever since iOS 14.5 sparked the beginning of the end for 3rd party data (data you “lease”), there has been a shift in...
Strategies for eCommerce Growth in a Post-iOS 14 World
In the months following the release of Apple’s iOS 14.5 feature update, we began to receive an influx of inbound inquiries from prospective brand partners to the effect of: “Our paid social campaigns have been tanking since May and we can’t seem to get them to...
2021 Cyber Month Deals
Here at Foghorn, we've been busy helping our brand partners navigate the kaleidoscope of challenges facing retailers this holiday season. From sourcing and manufacturing to shipping and fulfillment, 2021 has been full of highs, lows, and unknowns. Kind of like riding...
Best Strategies for How to Increase Your Online Average Order Value
Online shopping is supposed to make life easier, but all too often, virtual shopping carts are harder to navigate than an actual grocery cart. In order to prevent your customer’s online checkout experience from being the digital equivalent of a squeaky cart with one...
Digital Marketing Trends in 2020 and What to Watch For in 2021
As the dust settles on arguably one of the most interesting and challenging years to date in the world of eCommerce, our team took a step back to reflect on overarching trends that shaped digital marketing in 2020 and what we’re anticipating in 2021, specifically as it relates to brands selling direct-to-consumer (DTC) online.
Cyber Week 2020
Check out Foghorn’s brand partners’ Cyber Week deals and snag some of the best gear in the space at an exceptional price.
How Does Instagram Checkout and Facebook Shops Work?
The eCommerce world has been evolving at a dizzying pace in response to COVID, led by rapid growth and innovations in mobile payments and online ordering. One of the most notable new tools for brands selling direct to consumer...