FogBlog

Performance Marketing from 10,000ft
Digital Marketing in the Outdoor Industry

Digital Marketing in the Outdoor Industry

An Outdoor Adventure Lab Webisode   The resilience and ingenuity of the outdoor community never cease to amaze me. With 2020 trade shows canceled due to COVID and group gatherings limited, virtual panels like this one have become a great way to connect and...

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Foghorn’s Commitment to Change

Foghorn’s Commitment to Change

Over the past two weeks, we paused our activities on social media to show solidarity for the Black Lives Matter movement, and to take time to listen, learn, and reflect on what we can do as a team to help end systemic racism in our country. Silence is complicity and...

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Outpost Redwood Forum – Starting a Business

Outpost Redwood Forum – Starting a Business

From the first hire to funding and beyond; The challenges of starting and scaling a business. Hosted by Marcus Colombano of Pineapple SF beneath the redwood groves of Camp Navarro, I joined a talented group of founders, including Adam Vollmer of Faraday Bikes, Caleb...

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Outpost Redwood Forum Interview – Adam Lewis

Outpost Redwood Forum Interview – Adam Lewis

Direct-to-consumer marketing strategies and industry trends.     I had the distinct pleasure to sit down among the Redwood groves of beautiful Camp Navarro during Outpost's most recent flagship event with two charismatic creative directors; Marcus Colombano...

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Programmatic Click Fraud and Attribution Models

Programmatic Click Fraud and Attribution Models

The first post of this three-part series outlined some key strengths and limitations of modern programmatic ad platforms, as well as tips for guiding the algorithm and preventing brand-damaging ad placements.   This second post takes a deeper dive into some of...

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5 Pitfalls of Remarketing and How to Avoid Them

5 Pitfalls of Remarketing and How to Avoid Them

What if every time you left a store empty-handed, a salesperson followed you to your car and listed off the items you almost bought?  You didn’t leave with nothing because you weren’t interested. You left because you ran out of time, or maybe you wanted to do...

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