FogBlog

Performance Marketing from 10,000ft
Email Best Practices in 2022

Email Best Practices in 2022

Email marketing has long been a cornerstone of successful eCommerce businesses, mainly for customer retention, but also for customer acquisition. Ever since iOS 14.5 sparked the beginning of the end for 3rd party data (data you “lease”), there has been a shift in...

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2021 Cyber Month Deals

2021 Cyber Month Deals

Here at Foghorn, we've been busy helping our brand partners navigate the kaleidoscope of challenges facing retailers this holiday season. From sourcing and manufacturing to shipping and fulfillment, 2021 has been full of highs, lows, and unknowns. Kind of like riding...

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Digital Marketing Trends in 2020 and What to Watch For in 2021

Digital Marketing Trends in 2020 and What to Watch For in 2021

As the dust settles on arguably one of the most interesting and challenging years to date in the world of eCommerce, our team took a step back to reflect on overarching trends that shaped digital marketing in 2020 and what we’re anticipating in 2021, specifically as it relates to brands selling direct-to-consumer (DTC) online.

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Digital Marketing in the Outdoor Industry

Digital Marketing in the Outdoor Industry

An Outdoor Adventure Lab Webisode   The resilience and ingenuity of the outdoor community never cease to amaze me. With 2020 trade shows canceled due to COVID and group gatherings limited, virtual panels like this one have become a great way to connect and...

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Foghorn’s Commitment to Change

Foghorn’s Commitment to Change

Over the past two weeks, we paused our activities on social media to show solidarity for the Black Lives Matter movement, and to take time to listen, learn, and reflect on what we can do as a team to help end systemic racism in our country. Silence is complicity and...

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Cyber Week – A Worldwide eCommerce Phenomenon

Cyber Week – A Worldwide eCommerce Phenomenon

Cyber Monday 2018 saw an estimated $7.9 billion in eCommerce revenue according to Adobe Analytics. This shattered the previous record and represents a 19.7% YoY increase, making Cyber Monday 2018 the largest US online shopping holiday of all time. It will come as no...

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Outpost Redwood Forum – Starting a Business

Outpost Redwood Forum – Starting a Business

From the first hire to funding and beyond; The challenges of starting and scaling a business. Hosted by Marcus Colombano of Pineapple SF beneath the redwood groves of Camp Navarro, I joined a talented group of founders, including Adam Vollmer of Faraday Bikes, Caleb...

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Outpost Redwood Forum Interview – Adam Lewis

Outpost Redwood Forum Interview – Adam Lewis

Direct-to-consumer marketing strategies and industry trends.     I had the distinct pleasure to sit down among the Redwood groves of beautiful Camp Navarro during Outpost's most recent flagship event with two charismatic creative directors; Marcus Colombano...

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Programmatic Click Fraud and Attribution Models

Programmatic Click Fraud and Attribution Models

The first post of this three-part series outlined some key strengths and limitations of modern programmatic ad platforms, as well as tips for guiding the algorithm and preventing brand-damaging ad placements.   This second post takes a deeper dive into some of...

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