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Boosting Customer Loyalty in 2024 

Boosting Customer Loyalty in 2024 

What are loyalty programs? A loyalty program is a marketing strategy focused on encouraging customers to continue their shopping experience or interact with a brand in another way. Through gamification of the purchase process, and thereby offering rewards, you provide...

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Scoring Digital Leads in 2024

Scoring Digital Leads in 2024

What is online lead generation?In its most basic form, lead generation is the process of locating and nurturing potential customers into a brand’s environment. The end goal of this process is a purchase or subscription. Primarily, lead generation is centered around...

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What We’re Listening To

What We’re Listening To

At Foghorn, staying ahead of the curve is crucial. That's why we're always on the lookout for valuable insights and innovative strategies to enhance our clients' marketing efforts. One of the ways we stay informed and inspired is by tuning in to a variety of podcasts...

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The Long Game: Harnessing the Compound Interest of SEO

The Long Game: Harnessing the Compound Interest of SEO

A term primarily utilized in the financial sector, compound interest is the process of earning interest not only on the initial investment but also on the accumulated interest from previous periods. The compounding effect accelerates the growth of your investment over...

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The Many Ways to Automate Email and SMS

The Many Ways to Automate Email and SMS

Marketing automation is an essential tool for many obvious reasons. Chiefly being that once set up, it can continue to return on investment with little maintenance required. Automations, also known as flows or series, may include emails, SMS and even push...

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Email Sending Domains: Your Brand’s Digital Address

Email Sending Domains: Your Brand’s Digital Address

In this post we will delve into a topic that can be confusing upon first glance, but ultimately can have a significant impact upon the reach and overall success of your email campaigns. By the end of this 10-minute read we hope that you will understand what sending...

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2023 Memorial Day Deals

2023 Memorial Day Deals

Kick off summer on the right foot with deals from Foghorn's amazing partners!   Foghorn Labs Brand Partner Memorial Day Deals:   BOTE - 15% Off Breeze Paddle Boards  Burley - 20% Off Sitewide (some restrictions apply) iKamper - Free Shipping and 20%-50% Off...

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Understanding Email, SMS and Form Data

Understanding Email, SMS and Form Data

Understanding your email and SMS landscape is best done through correctly deciphering the metrics provided by your email sending platform. Through pre-built reports to industry benchmarks to custom reporting, most platforms provide a plethora of vital data to help you...

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Black November 2022 Deals

Black November 2022 Deals

In 2021 we saw brands rethinking the traditional Black Friday model, leaning into longer sale periods with Cyber Week or in some cases, Cyber Month. This year, leading up to Q4 proved to be a bumpy ride for businesses as they navigated high inventory, low consumer...

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Email Best Practices in 2023

Email Best Practices in 2023

Email marketing has long been a cornerstone of successful eCommerce businesses, mainly for customer retention, but also for customer acquisition. Ever since iOS 14.5 sparked the beginning of the end for 3rd party data (data you “lease”), there has been a shift in...

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