FogBlog

Performance Marketing from 10,000ft
Cyber Week – A Worldwide eCommerce Phenomenon

Cyber Week – A Worldwide eCommerce Phenomenon

Cyber Monday 2018 saw an estimated $7.9 billion in eCommerce revenue according to Adobe Analytics. This shattered the previous record and represents a 19.7% YoY increase, making Cyber Monday 2018 the largest US online shopping holiday of all time. It will come as no...

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Outpost Redwood Forum – Starting a Business

Outpost Redwood Forum – Starting a Business

From the first hire to funding and beyond; The challenges of starting and scaling a business.     Hosted by Marcus Colombano of Pineapple SF beneath the redwood groves of Camp Navarro, I joined a talented group of founders, including Adam Vollmer of Faraday...

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Outpost Redwood Forum Interview – Adam Lewis

Outpost Redwood Forum Interview – Adam Lewis

Direct-to-consumer marketing strategies and industry trends.     I had the distinct pleasure to sit down among the Redwood groves of beautiful Camp Navarro during Outpost's most recent flagship event with two charismatic creative directors; Marcus Colombano...

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Programmatic Click Fraud and Attribution Models

Programmatic Click Fraud and Attribution Models

The first post of this three-part series outlined some key strengths and limitations of modern programmatic ad platforms, as well as tips for guiding the algorithm and preventing brand-damaging ad placements.   This second post takes a deeper dive into some of...

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5 Pitfalls of Remarketing and How to Avoid Them

5 Pitfalls of Remarketing and How to Avoid Them

What if every time you left a store empty-handed, a salesperson followed you to your car and listed off the items you almost bought?  You didn’t leave with nothing because you weren’t interested. You left because you ran out of time, or maybe you wanted to do...

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Allocating Incremental PPC Advertising Dollars

Allocating Incremental PPC Advertising Dollars

One of the most common questions we get from clients is: "if we can secure additional PPC budget, where should it be allocated?"   Pay per click (PPC) channels capable of generating a low cost per sale have limited traffic. As a result, growing businesses must...

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