STM Goods
Industry
Technology
Services
Paid Media, SEO, Business Intelligence
About
Founded in 1998 just outside Sydney, Australia the mission of STM Goods was and still remains to come up with a more comfortable, secure and stylish way of transporting your digital gear. Today, STM makes a variety of laptop bags, packs, fitted tablet and phone cases, all designed to make life a bit more worry free.
Scope of Work with STM Goods
Paid Media
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products. Manage activity-specific display advertising and remarketing campaigns to coincide with other online as well as offline marketing initiatives.
Search Engine Optimization
Improve organic search rankings on key terms through tag optimization, error resolution and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation and streamlining the checkout process.
Business Intelligence
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.
