Paid Media, SEO, Automated Email, Business Intelligence
PUBLIC Bikes was born from respect of the two-wheeled lifestyle found on the streets of Amsterdam. Their mission is to simply make our communities more accessible and enjoyable for everyone. They truly believe in the vision of creating a future that is fueled by bike travel among our cities and towns.
Scope of Work with Public Bikes
Generated brand awareness and drive qualified traffic to the Public Bikes website via high funnel social media ads. Used Google search to convert high intent audiences at consistent ROAS targets. Provided support for awareness during sale and promotion periods.
Search Engine Optimization
Developed a keyword strategy that incorporates brand language and use that to inform recommendations for on-site content, blog posts, press releases, and social posts with the goal of generating awareness of Public Bikes as a leading urban bike brand both online and in-store.
Inspect existing email flows, discovering gaps and opportunities. Segment user lists based on customer behavior, product categories, and audience growth goals. Create new automated flows that not only increase email revenue by improving conversion rate, but reengage with past customers with the goal of expanding customer lifetime value and converting purchasers into brand loyalists. Create and establish best practices for lead-generation options. Develop SMS campaign strategy.
Customize Google Data Studio dashboards that update automatically so that stakeholders at Public Bikes can view campaign performance and analyze trends in real-time across marketing channels.