Paid Media, SEO, Business Intelligence
SOLO New York is a third-generation, family owned business that was founded in 2008. They produce quality bags and backpacks that are constructed with the environment in mind. SOLO continues to design with the goal to always be purposeful in their form and function, the materials they choose, and the collective actions they take.
Scope of Work with Solo NY
Using the brand's internal marketing goals, build full-funnel paid media campaigns across Google Search, Google Shopping, YouTube, Display, and Meta. Presented key learnings and adjusted strategy based on performance and key client priorities. Ongoing services include developing ad creative utilizing approved brand assets, copywriting, promotion strategy, budget optimization, and performance analysis.
Search Engine Optimization
Developed a keyword strategy to inform on-site optimization recommendations and maximize organic visibility and traffic of Solo as an industry leader in backpacks, briefcases, tablet cases, and more. Assisted with an eCommerce platform migration and provide ongoing site audit recommendations to ensure site health and adherence to evolving best practices and algorithm updates.
Develop eCommerce growth models to inform monthly resource allocation across channels based on topline revenue and traffic goals. Customize Google Data Studio dashboards so stakeholders at Solo can review performance and analyze trends across managed digital marketing campaigns.