Showers Pass was born from the desire to develop clothing and gear that would get more people out on their bikes, no matter the weather. Inspired by the challenging rides and variable conditions of Northern California and the Pacific Northwest, we have been combining high performance materials with innovative functional design for cyclists since 1997.
Our Scope of Work With Showers Pass:
Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
SEM Optimization and Management
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.
Search Engine Optimization
Improve organic search rankings on key terms through tag optimization, error resolution and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation and streamlining the checkout process.
Display Advertising & Remarketing
Manage activity-specific display advertising and remarketing campaigns to coincide with other online as well as offline marketing initiatives.
Develop promoted video campaigns to expand the reach of engaging video content and attract new customers.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.
“The team at Foghorn is simply outstanding, and has become a seamless extension of the Showers Pass eComm team. Three years ago they jump-started our eCommerce growth and continue to provide consistent, double-digit year over year revenue growth with a 4-6x return on paid media for our direct-to-consumer channel…results we would not believe if we hadn’t experienced them.”