Cadence
Industry
Bike
Services
Paid Media
About
Cadence was founded in 2003 by Dustin Klein, creating a new category in cycling. They were the first lifestyle apparel company to appear in the riding circle, looking to bring a different perspective to the way that kits were designed. Their bold styling helped them reach a new community of riders and enthusiasts throughout the world.
Scope of Work with Cadence
Paid Media
Spring-boarding off marketing goals and past performance as a guide, crafted full-funnel paid media campaigns across Google Ads, Youtube & Meta Ads. Implement key learnings across channels to maximize revenue and ROAS while creating a consistent brand experience and expanding the size of interested audiences. Paid Media management services include developing creative based on approved brand assets, copywriting, promotion strategy, budget optimization, resolving policy violations and performance analysis. Ongoing management is required to ensure the campaign is responsive to current competitive trends and that performance metrics are tracked in order to accurately evaluate the effectiveness of campaigns.