Paid Media


Cadence was founded in 2003 by Dustin Klein, creating a new category in cycling. They were the first lifestyle apparel company to appear in the riding circle, looking to bring a different perspective to the way that kits were designed. Their bold styling helped them reach a new community of riders and enthusiasts throughout the world.

Scope of Work with

Paid Media

Utilizing marketing objectives and historical performance as a blueprint, design comprehensive paid media campaigns across platforms like Google Ads, YouTube, and Meta Ads. Apply critical learnings across these channels to optimize revenue and ROAS, establish a unified brand perception, and enlarge the pool of engaged audiences. Our Paid Media management services encompass the development of creatives using approved brand assets, copywriting, promotional strategy, budget fine-tuning, rectifying policy infringements, and performance assessment. Sustained management is necessary to ensure the campaign remains agile in response to prevailing competitive dynamics and that performance metrics are duly monitored to appraise the efficacy of the campaigns accurately.

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