Cadence builds lifestyle cycling apparel and are the originators of cycling denim. Started in 2003 in San Francisco, Cadence has been embedded in cycling culture since the early days. They have continued to attract a dedicated following due to their no-nonsense, progressive approach to design and manufacturing product with a purpose.
Our Scope of Work With Cadence:
Online Marketing Strategy Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
PPC Campaign Development and Ongoing Management Create and manage AdWords search marketing campaigns to reach target audience segments at the moment they express interest in Cadence Collection products.
Comparison Shopping Engines Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.
Remarketing Manage customer segment-specific remarketing campaigns to coincide with online and offline marketing initiatives.
Site Analytics Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.