Designed, developed and manufactured in downtown San Francisco, Parker Dusseau
apparel blends sophistication, flexibility and a passion for living the active life. By combining tailored fits, elegant designs and diverse materials in an innovative way, our apparel is designed for possibility. For every off-the-cuff adventure. From the bike to the boardroom to park and back.
Our Scope of Work With Parker Dusseau:
Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
SEM Optimization and Management
Create and manage search marketing campaigns to reach glamping, vanlife and outdoor enthusiasts at the moment they express interest in related products.
Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad
campaigns for Google Shopping.
Search Engine Optimization
Improve organic search rankings on key terms through tag optimization, error resolution and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation and streamlining the checkout process.
Display Advertising & Remarketing
Manage activity-specific display advertising and remarketing campaigns to coincide with other online as well as offline marketing initiatives.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.