Paid Media, SEO, Automated Email, Business Intelligence
HippyTree is the original “surf & stone” apparel company. HippyTree designs products and graphics that embody the surf and climbing lifestyle. Marked by the green tree logo, HippyTree is committed to softening its environmental impact by using eco-friendly materials and manufacturing.
Scope of Work with HippyTree
Generate awareness via paid media for Hippy Tree's full line of products among new and existing target customer segments in key markets. Increase direct sales of Hippy Tree seasonal products and support new product awareness via social media and paid search.
Search Engine Optimization
Provided keyword strategy that incorporates brand language and product focuses and use that to inform recommendations for on-site content, blog posts, and social posts. Provide quarterly site audits to ensure compliance with best practices and search engine algorithm updates. Recommend ways to improve site content in order to maximize crawlability and indexability for our target keywords.
Survey existing email flows, noting gaps and opportunities. Segment user lists based on customer archetypes, product categories, and audience growth goals. Create new automated flows that not only increase email revenue by improving conversion rate, but reengage with past customers with the goal of expanding customer lifetime value and converting purchasers into brand loyalists.
Customize Google Data Studio dashboards that update automatically so that stakeholders at Hippy Tree can view performance of campaigns, impression share, website traffic, and onsite events. and analyze trends in real-time across marketing channels.