Gramicci
Industry
Outdoor
Services
Paid Media, Business Intelligence
About
Since 1982, Gramicci has been the soulful, free spirited, brand of the outdoor industry for over thirty years. Gramicci is more than just a product, it represents an expression of personal independence and individuality.
Scope of Work with Gramicci
Paid Media
Create and manage paid search campaigns on Google and Bing to reach target audience segments at the moment they express interest in Gramicci’s products.
Business Intelligence
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals, conversion funnels and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.