Since 1982, Gramicci
has been the soulful, free spirited, brand of the outdoor industry for over thirty years. Gramicci is more than just a product, it represents an expression of personal independence and individuality.
Our Scope of Work With Gramicci:
Online Marketing Strategy
Develop a list of target audiences based on historical campaign data, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
Paid Search Marketing
Create and manage paid search campaigns on Google and Bing to reach target audience segments at the moment they express interest in Gramicci’s products.
Comparison Shopping Engines
Optimize product feeds and develop corresponding branded and non-brand Product Listing Ad campaigns for Google Shopping.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals, conversion funnels and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.