Illuminating your path to success
To maximize results, we simultaneously engage multiple online marketing platforms and channels.
Imagine your brand is launching a new product line and it’s your job to make it a success. You come to us knowing you need multiple marketing channels working together to make it a successful launch. Because we set up Search Engine Marketing, Search Engine Optimization, Social Media Advertising, Display advertising, and web analytics we were able to deploy and make these seamlessly integrated services work in the most efficient and effective manner when your new line got picked up and featured on both Outsideonline.com and Backpacker.com.
Specific Examples of Integrated Marketing at Work:
- Collaborating with your PR team to incorporate SEO into their outreach strategy
- Mining SEM data to uncover opportunities in SEO and vice versa
- Effecting search volume through social media campaigns
- Converting site visitors into repeat customers through relevant remarketing
- Analyzing traffic quality indicators to inform marketing budget allocation
- Tracking search trends to inform content development and site language
The Individual Parts:
Explained. These services are also offered individually.
Search Engine Marketing (SEM)
Reach search engine users at the moment they express interest in your product or service with relevant, compelling ads. With over 10 years of experience designing, implementing and managing paid search marketing campaigns at Google, we know what works – and what gives your business an advantage in the auction.
Search Engine Optimization (SEO)
Maximize traffic from search engines with the right keywords and structure on your web site. We employ a three-pronged approach that uses rigorous keyword research and analysis, content optimization and technical recommendations that avoid the pitfalls of black hat SEO tactics for long term and lasting results.
Also known as “Retargeting”, this ad targeting technology gives website owners the opportunity to serve both search (text) and display (banner) ads to previous site visitors. Like targeted email, remarketing is a cost-effective way to reduce shopping cart abandonment and increase awareness around product launches or promotions.
Connect with your target audience by placing ads on the web sites, blogs and forums they are most likely to visit. Whether you are looking to make a mark with text, image, rich media or video, we can pinpoint the ad formats and placements most likely to engage your target audience.
Social Media Advertising
Utilize the most advanced audience targeting methods available to generate awareness for products and promotions on social media while fostering engagement with your brand. In addition to Facebook, we also design and implement both paid and unpaid social media campaigns on LinkedIn, Google+ and Pinterest for you.
Cut through the clutter and get reports that clearly communicate the performance metrics that matter most to your business. We put relevant data at your fingertips so you can make informed, data-driven decisions. We also help set up goals and attribution models that associate goal completions with specific online marketing efforts, highlighting top revenue sources.
Explore your data to discover new insights and answer pressing questions about your customers, industry, and advertisements. We can develop within your current platform or recommend one for that best meets your needs. This is the best way to incorporate multiple data sources together to get the most accurate understanding about your brand by looking at the whole picture.
INTEGRATED MARKETING CAMPAIGN STRATEGY
Maximize effectiveness across all digital channels by leveraging the learnings from one to influence the rest. Maintain consistent brand language across all your platforms to ensure your messaging is clear and focused on your goal. The customer journey can be complex, so ensuring appropriate messaging is key.
"Foghorn is our secret weapon!"
"Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don't inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community."
Founder, Machines For Freedom
"...consistent, double-digit year over year revenue growth with a 4-6x return on paid media..."
"The team at Foghorn is simply outstanding, and has become a seamless extension of the Showers Pass eComm team. Three years ago they jump-started our eCommerce growth and continue to provide consistent, double-digit year over year revenue growth with a 4-6x return on paid media for our direct-to-consumer channel...results we would not believe if we hadn't experienced them."
President, Showers Pass
"...the most profitable component of our online strategy."
Former Marketing & Ecommerce Manager, Mission Workshop
"...cornerstone of Rumpl's online strategy since day 1."
"Foghorn's work has been the cornerstone of Rumpl's online strategy since day 1. They've helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online."
"...instrumental in helping us strategize, plan, and execute campaigns..."
"Foghorn has a deep understanding of our industry and customers. Their expertise in the ever changing digital media landscape is instrumental in helping us strategize, plan, and execute campaigns across multiple vehicles."
D2C Marketing, GU Energy
"...friendly, professional, responsive, and full of good ideas."
"Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas."
Founder, Trew Gear