RootsRated is a local recreation guide, curated by outdoor industry experts that seeks to simplify the way people discover and access the most memorable outdoor recreation. The RootsRated team works with the best retailers, brands, and their networks of local experts to curate the most authentic local outdoor experiences across the country.
Our Scope of Work With Roots Rated:
Online Marketing Strategy
Help executive team evolve digital strategy based on business goals, sales strategy and content development objectives.
SEM Optimization and Management
Create and manage geo-centric search marketing campaigns to outdoor enthusiasts at the moment they express interest in specific types of activities.
Develop promoted video campaigns to expand the reach of engaging video content and attract new customers.
Search Engine Optimization
Improve natural search rankings and searcher experience on key terms through tag optimization, error resolution and landing page optimization.
Display Advertising & Remarketing
Manage activity-specific display advertising and remarketing campaigns to coincide with other online as well as offline marketing initiatives.