Eagle's Nest Outfitters
Industry
Outdoor
Services
Paid Media, SEO, Automated Email
About
Since 1999, ENO has been revolutionizing the world of hammocking. They have evolved to offer a range of hammocks and accessories to give people an all-access pass to relax wherever their heart desires. They are passionate about outdoor relaxation gear, pushing the envelope with innovative products, supporting organizations that help us protect and preserve the outdoors, and celebrating their community members.
Scope of Work with Eagle's Nest Outfitters
Paid Media
Built full-funnel paid media campaigns across Google Ads and Meta Ads using marketing goals and past performance as a guide. Apply key learnings across channels to maximize revenue and ROAS while creating a consistent brand experience. Management services include providing creative guidance based on performance, ad copywriting, promotion strategy, budget optimization, resolving policy violations, and performance analysis.
Search Engine Optimization
Collectively developed a keyword strategy that incorporates brand language and use that to inform recommendations for on-site content, blog posts, press releases, and social posts. Provide site audits to ensure compliance with best practices and search engine algorithm updates. Present recommendations to improve site content in order to maximize crawlability and indexability for our target keywords.
Automated Email
Audit existing email flows, identifying gaps and opportunities. Segment email lists based on customer archetypes, product categories, and audience growth goals. Design new automated flows that not only increase email revenue by improving conversion rate, but reengage with past customers with the goal of expanding customer lifetime value and converting purchasers into brand loyalists. Design and establish best practices for lead-generation options. Create 2-5 newsletters per month in tandem with client team.
