faraday bicycles foghorn labs client

Faraday Bicycles is dedicated to revolutionary bicycle innovation and design. At the core, they are engineers, designers, and industry veterans who passionately believe that better bikes make a better world. They create their electric bikes with one simple goal: Give more people more to smile about.

Our Scope of Work With Faraday Bicycles:

Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.

Search Engine Marketing Optimization
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.

Comparison Shopping Engines
Customize product feeds based on CMS information and develop corresponding Google Shopping campaigns.

Manage target demographic-specific display advertising and remarketing campaigns to coincide with online and in-market marketing initiatives.

Site Analytics
Customize automated dashboards that highlight online marketing KPIs over time. Set up goals, tracking and segments in Google Analytics to provide insight into user interaction and attribution of online sales.

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