Faraday Bicycles
Industry
Bike
Services
Paid Media, SEO, Business Intelligence
About
Faraday Bicycles is dedicated to revolutionary bicycle innovation and design. At the core, they are engineers, designers, and industry veterans who passionately believe that better bikes make a better world. They create their electric bikes with one simple goal: Give more people more to smile about.
Scope of Work with Faraday Bicycles
Paid Media
Customize product feeds based on CMS information and develop corresponding Google Shopping campaigns. Manage target demographic-specific display advertising and remarketing campaigns to coincide with online and in-market marketing initiatives.
Search Engine Optimization
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Business Intelligence
Customize automated dashboards that highlight online marketing KPIs over time. Set up goals, tracking and segments in Google Analytics to provide insight into user interaction and attribution of online sales.