Toad&Co
Industry
Lifestyle
Services
Paid Media, SEO
About
Born in Telluride and based in Santa Barbara, Toad&Co (formerly Horny Toad Activewear) makes clothes designed to be an expression of ease. Keeping a one-closet lifestyle in mind, Toad&Co makes apparel that looks good without effort, is generous in the details and functions like a favorite from the first wear.
Scope of Work with Toad&Co
Paid Media
Generate awareness via paid media for Toad&Co Clothing's full line of products among new and existing target customer segments in key markets. Increase direct sales of Toad&Co Clothing seasonal products and support new product awareness via social media and paid search.
Search Engine Optimization
Provided keyword strategy that incorporates brand language and product focuses and use that to inform recommendations for on-site content, blog posts, and social posts. Provide quarterly site audits to ensure compliance with best practices and search engine algorithm updates. Recommend ways to improve site content in order to maximize crawlability and indexability for our target keywords.