Health & Wellness
Paid Media, SEO, Business Intelligence
Picky Bars was dreamed up and made into a reality by three professional endurance athletes. The goal of Picky Bars is to provide a nutritionally balanced real food bar while inspiring people to enjoy the lives they dream of, create communities of support, and trailblaze their adventures.
Scope of Work with Picky Bars
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products. Manage activity-specific display advertising and remarketing campaigns to coincide with other online as well as offline marketing initiatives.
Search Engine Optimization
Improve organic search rankings on key terms through tag optimization, error resolution and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation and streamlining the checkout process.
Customize Google Data Studio dashboards that update automatically so that stakeholders at Picky Bars can view performance of campaigns, impression share, website traffic, and onsite events. and analyze trends in real-time across marketing channels.