Paid Media, SEO, Business Intelligence
Located in Beaverton, Oregon, Leupold has been making world-class optics for over 100 years. Their craftsmen build and test their products with a single-minded focus: to make sure they’ll perform forever.
Scope of Work with Leupold
Grew awareness and traffic via paid media for eyewear, rangefinders, apparel, binoculars, and other optical products. Provided support for retail partners by driving traffic from Leuold.com to dealer websites and locations. Helped grow organic media channels by promoting brand and influencer content via YouTube and META. Developed a more robust marketing funnel with dedicated ad spend and KPIs across several different phases of the customer's buying cycle
Search Engine Optimization
Improve organic search rankings and overall unpaid search engine traffic for keywords related to scopes and rangefinders, binoculars and other optical products. Establish reliable conversion tracking so that we can accurately attribute eCommerce revenue to paid and earned traffic campaigns. Current hurdles exist with Facebook, but a workaround must be in place before the full DTC launch.
Established and maintained custom dashboards to track increases in awareness and website traffic. Developed budgets for media spend goals across awareness, consideration, and conversion marketing funnels.