Paid Media, SEO, Business Intelligence
Tom Ritchey started Ritchey Design in San Carlos, California back in the 1970’s. The brand has a rich heritage of supporting riders who have won world championships, Olympic medals, Tour de France stages and more. Ritchey is well known for their technical merits through attention to detail during the product design phase of their bicycle frames and components.
Scope of Work with Ritchey Logic
Used paid advertising to support brand awareness for Ritchey in the international market. Developed a strategy to increase direct to consumer sales by created in marketing funnel focusing on brand awareness, product consideration, and eventual sales.
Search Engine Optimization
Developed a keyword strategy that incorporates brand language and use that to inform recommendations for on-site content, blog posts, press releases, and social posts. Provided assistance through website transitions and updates. Ensured proper site tags tracked user actions across the website.
Customize Google Data Studio dashboards that update automatically so that stakeholders at Ritchey can view performance of campaigns, impression share, website traffic, and onsite events. and analyze trends in real-time across marketing channels.