Paid Media, Business Intelligence
Flylow co-founders Greg Steen and Dan Abrams couldn’t find a pair of ski pants that could hold up to both climbing and skiing in harsh conditions. A French girl on the mountain observed them skiing and said, “You don’t ski fast—you fly low.” And the Flylow brand was born. In the years since, they’ve built a collection of men’s and women’s outerwear that suits the needs of modern skiers. Still independently owned and operated by Greg and Dan, Flylow is now one of the most trusted, reliable brands in outdoor apparel.
Scope of Work with Flylow
Generate awareness via paid media for Flowlow's full line of products by developing a paid media strategy that reflects the interests of each segment of the target audience. Test copy and content variations to maximize engagement and relevancy.
Customize Google Data Studio dashboards that update automatically so that stakeholders at Flylow can view key metrics including traffic, spend, revenue and return on ad spend over time across all active paid media platforms.