Flylow started when co-founders Greg Steen and Dan Abrams couldn’t find a pair of ski pants that could hold up to the kind of skiing they were doing. The gear they were using was either mountaineering apparel, which was built for light and fast travel but often didn’t fit right and lacked style, or resort-oriented ski apparel, which looked good but couldn’t handle the rigors of demanding terrain or the temperature control you needed when climbing and skiing peaks. A French girl on the mountain observed them skiing and said, “You don’t ski fast—you fly low.” And the Flylow brand was officially born. In the years since, they’ve built a collection of men’s and women’s outerwear that suits the needs of modern skiers. Still independently owned and operated by Greg and Dan, Flylow is now one of the most trusted, reliable brands in outdoor apparel.
Our Scope of Work With FlyLow Gear:
Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
SEM Optimization and Management
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.
Display Advertising & Remarketing
Manage activity-specific display advertising and remarketing campaigns to coincide with other online as well as offline marketing initiatives.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.