Youth to the People
Health & Wellness
Paid Media, Business Intelligence
Youth to the People was launched in 2015, with motivation and experience from a 40-year family history in professional esthetics. They believe in the power of science: the potency of plant extracts partnered with clinical actives for the benefit of your skin’s health. YTTP’s everlasting goal will be to support your active lifestyle and embrace your individuality through high-performance skincare formulas.
Scope of Work with Youth to the People
Utilized a full-funnel multi-channel paid media strategy across Google, Microsoft, Meta, TikTok, Snapchat, and Pinterest to effectively reach key target audience segments, generate awareness as a leading pro-grade vegan skincare brand, and ultimately acquire new and retain existing customers. Support core products, new launches, and brand activations across both DTC and key North American and European retailers.
Customize Google Data Studio dashboards that update automatically so that stakeholders at Youth To The People can view performance and analyze trends across DTC and priority retailer campaigns. Using data analytics, provide recommendations on how to best utilize allocated ad spend across all channels to reach goals.