Youth to the People provides skincare for everyone—all skin tones, all genders, all people, all passions. They source their ingredients from nutrient-dense, vegan superfoods and pair them with clinical pro-grade actives to create all natural and sustainable skincare.
Our Scope of Work With Youth to the People:
Online Marketing Strategy
Collaborate with Youth to the People team to develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
Search Marketing Campaign Optimization and Management
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and structure both brand and non-brand Google Shopping campaigns to achieve an aggregate target ROAS.
Paid Social Media Campaign Development and Management
Develop a series of full-funnel Facebook and Instagram campaigns to attract new customers as well as re-engage existing ones.
Search Engine Optimization
Improve organic search rankings on key terms through tag optimization, error resolution and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation, and streamlining the checkout process.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals, conversion funnels and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.