Paid Media, SEO
Black Diamond Equipment is arguably the most renowned manufacturer of climbing and backcountry ski gear in the world. One of two companies spawned from the seminal Chouinard Equipment – the other being Patagonia – Black Diamond was built with the passion, dedication and technical prowess of hardcore climbers and skiers.
Scope of Work with Black Diamond
Grow site traffic and consumer direct sales through Google Ads and Bing Ads campaigns while optimizing campaigns to aggressive ROI goals.
Search Engine Optimization
Improve Black Diamond’s natural search rankings on key terms through directory and sitemap submissions, link building and code improvements.