Black Diamond Equipment is arguably the most renowned manufacturer of climbing and backcountry ski gear in the world. One of two companies spawned from the seminal Chouinard Equipment – the other being Patagonia – Black Diamond was built with the passion, dedication and technical prowess of hardcore climbers and skiers.
Our Scope of Work with Black Diamond Equipment:
Search Engine Optimization
Improve Black Diamond’s natural search rankings on key terms through directory and sitemap submissions, link building and code improvements.
Paid Search Marketing
Grow site traffic and consumer direct sales through AdWords and Bing Ads campaigns while optimizing campaigns to aggressive ROI goals.
Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.
Develop social media ad campaigns designed primarily to bring in new customers to Black Diamond’s website as well as drive awareness about newly launched products.