Sunday Afternoons
Industry
Lifestyle
Services
Paid Media, SEO, Business Intelligence
About
With over 30 years of experience in the business, Sunday Afternoons brings heaps of innovation and sustainability practices to the outdoor industry. Their goal is to offer a wide variety of eco-friendly hats to cover every type of adventure that you could imagine, no matter the weather. What was once a small garage-based business is now a hit among 57 countries.
Scope of Work with Sunday Afternoons
Paid Media
Using marketing goals and past performance as a guide, build full-funnel paid media campaigns across Google Ads, Meta Ads, and Microsoft Ads. Presented key learnings and worked to maximize revenue and ROAS while creating a consistent brand experience. Ongoing services include developing creative based on approved brand assets, copywriting, promotion strategy, budget optimization, resolving policy violations, and performance analysis.
Search Engine Optimization
Developed a keyword strategy and SEO road map that incorporates brand language and use that to inform recommendations for on-site content, blog posts, and social posts. Present site audits to ensure compliance with best practices and search engine algorithm updates. Share recommendations to improve site content in order to maximize crawlability and indexability for our target keywords.
Business Intelligence
Develop eCommerce growth models to inform monthly resource allocation across channels based on topline revenue growth goals. Review performance to goals progress on monthly basis and adjust ongoing strategy based on progress.
