gu energy labs logo new branding GU Energy Gel was introduced in 1991 and forever changed the way athletes re-fueled during exercise. GU finally made eating on the run possible and enjoyable! Look for GU on race courses, at your favorite run/bike/tri/outdoor shop or in the hands of the top athletes on the planet.  

Our Scope of Work With GU Energy Labs:

Google Ads Optimization and Management Develop ROI-positive Google Ads campaigns that increase direct-to-consumer sales to guenergy.com. Manage budgets, test ad copy, landing pages and support new product launches and promotions. Search Engine Optimization Improve natural search rankings on key terms through tag optimization, error resolution and link building. Display Advertising & Remarketing Manage activity-specific display advertising and remarketing campaigns to coincide with brand marketing initiatives including print and trade. Comparison Shopping Engines Optimize and manage product feeds while maintaining corresponding Product Listing Ad campaigns on Google Shopping.
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“Foghorn has a deep understanding of our industry and customers. Their expertise in the ever changing digital media landscape is instrumental in helping us strategize, plan, and execute campaigns across multiple vehicles.”

Jeff Wogoman

D2C Marketing, GU Energy

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