GU Energy Gel was introduced in 1991 and forever changed the way athletes re-fueled during exercise. GU finally made eating on the run possible and enjoyable! Look for GU on race courses, at your favorite run/bike/tri/outdoor shop or in the hands of the top athletes on the planet.
Our Scope of Work With GU Energy Labs:
AdWords Optimization and Management
Develop ROI-positive AdWords campaigns that increase direct-to-consumer sales to guenergy.com. Manage budgets, test ad copy, landing pages and support new product launches and promotions.
Search Engine Optimization
Improve natural search rankings on key terms through tag optimization, error resolution and link building.
Display Advertising & Remarketing
Manage activity-specific display advertising and remarketing campaigns to coincide with brand marketing initiatives including print and trade.
Comparison Shopping Engines
Optimize and manage product feeds while maintaining corresponding Product Listing Ad campaigns on Google Shopping.