Health & Wellness
Paid Media, SEO, Business Intelligence
GU Energy has been developing crucial sports nutrition for over 20 years. As a team of nutrition scientists, GU is constantly testing, refining, and studying how our bodies process fuel during extreme exercise. They are always looking to expand with products that solve our body’s need for optimum hydration and effective recovery.
Scope of Work with GU Energy
Continue to identify marketing goals and build full-funnel paid media campaigns across Google Ads and META. Work with client to apply key learnings across channels to maximize revenue and ROAS while creating a consistent brand experience. Ongoing management services include developing creative based on approved brand assets, copywriting, promotion strategy, budget optimization, resolving policy violations, and performance analysis.
Search Engine Optimization
Developed a keyword strategy that incorporates brand language and use that to inform recommendations for on-site content, blog posts, press releases, and social posts. Provide regular site audits to ensure compliance with best practices and search engine algorithm updates. Share recommendations to improve site content in order to maximize crawlability and indexability for our target keywords.
Develop eCommerce growth models to inform monthly resource allocation across channels based on topline revenue growth goals. Review performance to goals progress on monthly basis and adjust ongoing strategy based on progress.
Foghorn has a deep understanding of our industry and customers. Their expertise in the ever changing digital media landscape is instrumental in helping us strategize, plan, and execute campaigns across multiple vehicles.