Leatherman is the originator and world’s leading manufacturer of high-quality multi-tools, pocket tools and knives. Founded in 1983 by Tim Leatherman based on a few simple, but fundamental principles: manufacture the highest quality products that deliver excellent value to the consumer, while providing good, living-wage jobs to the local workforce.
Our Scope of Work With Leatherman Tool Group:
Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
Search Marketing Campaign Optimization and Management
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.
Search Engine Optimization
Improve organic search rankings across US, Canadian and UK sites on key terms through tag optimization, error resolution and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation and streamlining the checkout process.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals, conversion funnels and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.