Paid Media, SEO, Business Intelligence
Leatherman is the originator and world’s leading manufacturer of high-quality multi-tools, pocket tools and knives. Founded in 1983 by Tim Leatherman based on a few simple, but fundamental principles: manufacture the highest quality products that deliver excellent value to the consumer, while providing good, living-wage jobs to the local workforce.
Scope of Work with Leatherman
Using marketing goals and past performance as a guide, build full-funnel paid media campaigns across Google Ads, Meta Ads, and Microsoft Ads. Apply key learnings across channels to maximize revenue and ROAS while creating a consistent brand experience. Ongoing management services include developing creative based on approved brand assets, copywriting, promotion strategy, budget optimization, resolving policy violations, and performance analysis.
Search Engine Optimization
Define a keyword strategy that balances brand language with organic traffic growth and use that to inform recommendations for on-site content, blog posts, press releases, and social posts. Perform regular site audits to ensure compliance with best practices and search engine algorithm updates. Provide recommendations to improve new and updated site content in order to maximize crawlability and indexability for our target keywords.
Develop annual eCommerce growth models to inform monthly resource allocation across channels based on topline revenue growth goals. Customize Google Data Studio dashboards that update automatically so that stakeholders at Leatherman from the CMO to the marketing coordinator can view campaign performance and analyze trends in real-time.across marketing channels.