Paid Media, SEO, Business Intelligence


Founded in 2002, Astral Designs is deeply committed to building the best performing products for wilderness athletes in the least toxic, lowest impact way possible. Astral has essentially eliminated toxic PVC foam from the PFD industry, invented breathable lifejackets, won awards for paradigm changing footwear designs, and developed the stickiest rubber ever worn on wet rock. As a company, Astral is committed to sustainable business and building products that last by putting nature first.

Scope of Work with

Paid Media

Worked with Astral to determine marketing goals and build full-funnel paid media campaigns across Google Ads and META. Apply key learnings across channels to maximize website revenue and return. Services include developing creative reporting and identifying trends, copywriting, promotion strategy, budget optimization, resolving policy violations, and regular performance reporting.

Search Engine Optimization

Presented unique keyword strategy that incorporates branding and product focuses and use that to inform recommendations for on-site content, blog posts, press releases, and social posts. Provide consistent site audits to ensure compliance with best practices and search engine algorithm updates. Share recommendations to improve site content in order to maximize crawlability and indexability for our target keywords.

Business Intelligence

Develop annual eCommerce growth models to inform monthly resource allocation across channels based on topline revenue growth goals. Review performance to goals progress on monthly basis and adjust ongoing strategy based on progress.
“We’ve seen significant growth in paid performance and Foghorn has provided a clear plan for acquiring new customers through paid social. Without even having to view the dashboard they provide, we see the success in direct orders going out the door, the dashboard of stats is really nice too! The trailhead to digital success is Foghorn!”
Christie Dobson

VP of Sales and Marketing, Astral Designs

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