Paid Media, SEO, Automated Email, Business Intelligence
iKamper is the world’s first expandable, hard shelled rooftop tent began with the Park family’s cross country camping trip in the US. What started as a simple idea has grown into a community of adventure seekers in 40+ countries setting the standard for innovative design through in-house engineering and manufacturing.
Scope of Work with iKamper
Boost awareness for iKamper's extensive product line through paid media by developing a paid media strategy that aligns with the interests of each demographic segment. Experiment with various copy and content versions to maximize engagement and relevance.
Search Engine Optimization
Determine potential areas of improvement on the iKamper website, and establish a keyword strategy that amalgamates brand language and product focus. Carry out quarterly website audits to ensure compliance with industry best practices and the latest search engine algorithm updates. Suggest tactics to improve website content with the aim of optimizing crawlability and indexability for our pre-determined target keywords.
Assess current email strategies, pinpointing areas for growth and opportunities. Segment user lists based on customer personas, product classifications, and goals for audience growth. Design innovative automated sequences that not only enhance email revenue via improved conversion rates but also reconnect with past customers with the goal of increasing customer lifetime value and turning purchasers into committed brand supporters.
Personalize Google Data Studio dashboards to update automatically, thus allowing iKamper stakeholders to monitor campaign performance, impression shares, website traffic, and on-site events in real-time. This feature will further support real-time trend analysis across diverse marketing channels.