Rex Specs




Paid Media, SEO, Automated Email, Business Intelligence


Aiden and Jesse Emilo founded Rex Specs in 2015 after years of prototyping, often times using scissors and super glue. They have two dogs who love to adventure alongside them in the Jackson Hole wilderness, but soon began to develop eye problems. The goal of Rex Specs dog goggles is to enable your four-legged family member to continue excursions without putting their current and future health at risk.

Scope of Work with
Rex Specs

Paid Media

Determined marketing goals with client and built full-funnel paid media campaigns across Google Ads and Meta Ads. Developed strategy to maximize revenue and ROAS while creating a consistent brand experience. Provide client with consistant creative based on approved brand assets, copywriting, promotion strategy, budget optimization, resolving policy violations, and performance analysis.

Search Engine Optimization

Presented keyword strategy that incorporates brand language and use that to inform recommendations for on-site content, blog posts, and social posts. Provide quarterly site audits to ensure compliance with best practices and search engine algorithm updates. Share recommendations to improve site content in order to maximize crawlability and indexability for our target keywords.

Automated Email

Assess existing email flows, spotting gaps and opportunities. Segment email lists based on customer behavior, product categories and audience growth goals. Design new automated flows that not only increase email revenue by improving conversion rate, but reengage with past customers with the goal of expanding customer lifetime value and converting purchasers into brand loyalists. Design and establish best practices for lead-generation options.

Business Intelligence

Develop eCommerce growth models to inform monthly resource allocation across channels based on topline revenue growth goals. Review performance to goals progress on monthly basis and adjust ongoing strategy based on progress.

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