Breakaway Matcha was founded on the idea that great matcha should be much easier to find than it actually is. Their approach is to prepare and serve matcha in a simple and modern way that invites further exploration, and to provide ongoing education in the joys -– both traditional and modern –- to be found in the daily drinking of this remarkably tasty and health-forward beverage.
Our Scope of Work With Breakaway Matcha:
Online Marketing Strategy
Collaborate with Breakaway Matcha team to develop digital marketing goals based on product roadmap as well as new customer acquisition targets. Achieve consensus on how success will be measured across campaigns.
Search Engine Optimization
Improve organic search rankings on key terms through tag optimization, error resolution and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation, and streamlining the checkout process.