Founded in Italy in 1974, Castelli carries a history of innovation, passion, and historical firsts in the world of cycling. The passion that Maurizio Castelli instilled to create enhancing performance cycling clothing is as evident today as it was back in 1974.
Our Scope of Work With Castelli USA:
Online Marketing Strategy
Collaborate with Castelli team to develop digital marketing goals based on product roadmap as well as new customer acquisition targets. Model out media budget by month across channels in order to maximize impact and ROAS, with a particular focus on Black Friday & Cyber Monday promotions.
Search Marketing Campaign Optimization and Management
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and structure both brand and non-brand Google Shopping campaigns to achieve an aggregate target ROAS.
Paid Social Media Campaign Development and Management
Develop a series of full-funnel Facebook and Instagram campaigns to attract new customers as well as re-engage existing ones.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals, conversion funnels and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.