Machines for Freedom




Paid Media, SEO, Business Intelligence


In 2014 Machines For Freedom was built on confidence, freedom, and a game-changing product that actually worked the way riders’ needed it to. Jennifer Kriske has changed the world of cycling forever with apparel specifically designed for all women who ride. Their product line features stylish pieces that bring a shape-inclusive fit and high-level of performance to riders everywhere.

Scope of Work with
Machines for Freedom

Paid Media

Provide strategy and execution to create full-funnel paid media campaigns across Google Ads and META using marketing goals, seasonal inventory, and past performance as a guide. Identified larger trends across channels, making adjustments as needed to maximize revenue and ROAS while creating a consistent brand experience. Ongoing management services include developing creative based on approved brand assets, copywriting, promotion strategy, budget optimization, resolving policy violations, and performance analysis.

Search Engine Optimization

Provided keyword strategy that incorporates brand language and product focuses and use that to inform recommendations for on-site content, blog posts, and social posts. Provide quarterly site audits to ensure compliance with best practices and search engine algorithm updates. Recommend ways to improve site content in order to maximize crawlability and indexability for our target keywords.

Business Intelligence

Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.
“Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don’t inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community.”
Jenn Kriske

Founder, Machines for Freedom

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