Mike's Bikes
Industry
Bike
Services
Paid Media, SEO, Business Intelligence
About
Mike’s Bikes is a San Francisco Bay-Area based store, originally starting in Marin County and expanding throughout Northern California. Their passion and history with riding makes their main goal simple: to get as many people on bikes as possible. Mike’s has been around since 1964, and continues to build the cycling community across both California and the nation.
Scope of Work with Mike's Bikes
Paid Media
Generated brand awareness and drive qualified traffic to the Mike's Bikes website via high funnel social media ads. Used Google search to convert high intent audiences at consistent ROAS targets. Used performance video to help educate consumers on new bike models and help grow organic social channels.
Search Engine Optimization
Developed a keyword strategy that incorporates brand language and use that to inform recommendations for on-site content, blog posts, press releases, and social posts with the goal of generating awareness of Mike's Bikes as a leading national bicycle retailer.
Business Intelligence
Customize Google Data Studio dashboards that update automatically so that stakeholders at Mike's Bikes can view campaign performance and analyze trends in real-time across marketing channels. Using data analytics, provide recommendations on how to best utilize ad spend during peak seasons.
