Simms is a fishing company that builds the highest quality products to keep customers dry, comfortable and protected from the elements. Simms works with the very best materials suppliers in the world in their commitment to make high performance, technical clothing and outerwear.
Our Scope of Work With Simms Fishing Products:
AdWords Optimization and Management
Develop ROI-positive AdWords campaigns to grow direct-to-consumer eCommerce sales as well as drive qualified traffic to authorized retailers. Manage budgets, test ad copy, landing pages and support new product launches and promotions.
Comparison Shopping Engines
Optimize and manage product feeds while managing and optimizing corresponding Product Listing Ad campaigns on Google Shopping.
Develop ad campaigns designed to attract new customers as well as drive in-store sales.
Display Advertising & Remarketing
Manage customer segment-specific display advertising and remarketing campaigns to coincide with offline marketing initiatives including print and trade, incorporating co-marketing promotions as those budgets become available.