Paid Media, Business Intelligence
Simms is a fishing company that builds the highest quality products to keep customers dry, comfortable and protected from the elements. Simms works with the very best materials suppliers in the world in their commitment to make high performance, technical clothing and outerwear.
Scope of Work with Simms
Develop ROI-positive Google Ads campaigns to grow direct-to-consumer eCommerce sales as well as drive qualified traffic to authorized retailers. Manage budgets, test ad copy, landing pages and support new product launches and promotions.
Customize Google Data Studio dashboards that update automatically so that stakeholders at Simms Fishing can view performance of campaigns, impression share, website traffic, and onsite events. and analyze trends in real-time across marketing channels.