Navigating the Fog of DTC eCommerce Growth
We help the best brands in the outdoor & active lifestyle industries chart a better course. Let’s take what you’re doing, make it smarter and show you more opportunities along the way…

Areas of Expertise
We’re that guide…
WE’RE LIKE A CERTIFIED MOUNTAIN GUIDE LEADING YOU UP THE DENALI OF INTEGRATED ONLINE MARKETING.
Only our credentials come from Google, and our expertise in online marketing goes back to before that was even a thing…
We’ll help your brand…
- Get on the first page of key Google searches
- Rival the online presence of larger brands
- See results through carefully customized analytics
- Develop consistent & highly profitablerevenue streams
- Become a leader in the ever-evolving online space
- Uncover new ways to reach your target customer
- Empower your marketing & PR teams
Our Approach
We’ve spent years refining our craft and developing solutions for brands. Here are the tools of the trade.
What Sets Us Apart
- We strive to be the best at what we do rather than be mediocre at everything.
- We promote transparency and honesty in our business practices.
- We constantly test new technologies and incorporate industry best practices.
- We build and maintain sustainable, long-term relationships with clients and partners.
- We become an extension of your team. Your goals are our goals.

Adam Lewis
FOUNDER / CEO
At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online. Past and current clients of Foghorn Labs include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, BioLite, Simms Fishing, Rumpl, Taylor Stitch, Mission Workshop, GU Energy Labs, Ritchey Bikes, Toad&Co, HippyTree, FlyLow, and BMW.

Michael Lawrence
HEAD OF PAID MEDIA

Michelle Chambers
HEAD OF CUSTOMER SUCCESS

Katie Sherman
SENIOR DIGITAL MARKETING MANAGER

Zak Anderson
ENGAGEMENT MARKETING MANAGER

Mathew Perrow
SEO MANAGER

Noah Wilskey
DIGITAL MARKETING MANAGER

Jessica Johnson
PAID MEDIA MANAGER

Cassidy Olsen-Shults
PAID MEDIA SPECIALIST

Sarah Puckett
PAID MEDIA SPECIALIST

Kai Jeffery
PAID MEDIA COORDINATOR

Phil Sarnoff
BUSINESS OPERATIONS MANAGER
Following Our Passion
We left our corporate gigs to start Foghorn Labs with the goal of helping the best outdoor and active-lifestyle brands become even better. We used our expertise to develop, implement and manage integrated marketing campaigns for our clients. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales.