Navigate the fog of integrated online marketing.

We help the best brands in the outdoor industry chart a better course. Let’s take what you’re doing, make it smarter and show you more opportunities along the way…

Areas of Expertise

Traffic Acquisition

Your brand’s e-commerce growth is flatter than Nebraska single-track. You need cost-effective ways to reach new customers while uncovering ways to connect with current ones. Unsure what’s the next step, you ditch out and go for a ride. Maybe the solution will come to you on the uphill. Maybe you won’t get winded this time, either. Right.

See Our Solutions

Site Monetization

Having a direct relationship with your customers serves benefits beyond higher margins. Finding a healthy balance between direct and wholesale is a delicate dance and you need a partner who knows the steps.

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Customer Retention

It feels like your customers have the attention span of a strung-out climber on the 30th pitch. The consensus is your brand needs to find creative ways to deliver relevant, compelling online content on a regular basis.

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User Engagement

No online ad can replace an in-person connection. To maximize the value of your event sponsorships, you need help developing measurable online promotions.

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We’re that guide…

WE’RE LIKE AN IFMGA-CERTIFIED MOUNTAIN GUIDE LEADING YOU UP THE NANGA PARBAT OF INTEGRATED ONLINE MARKETING.

Only our credentials come from Google, and our expertise in online marketing goes back to before that was even a thing…

We’ll help your brand…

Get on the first page of key Google searches
Rival the online presence of larger brands
See results through carefully customized analytics
Develop consistent & highly profitable revenue streams

Become a leader in the ever-evolving online space
Uncover new ways to reach your target customer
Empower your marketing & PR teams

See what our partners say

Our Approach

We’ve spent years refining our craft and developing solutions for brands. Here are the tools of the trade.

MARKETING STRATEGIES

What Sets Us Apart

We’re the best at what we do by not trying to be all things to all clients.
We only work with brands we believe in. Mutual fit is key.
We become an extension of your team.
We’re not here to just hand you a fish. We’re here to teach you how to fish.
We know your target consumer personally, often times it’s us!

LEARN MORE

Our Core Team

Adam Lewis

FOUNDER

Adam is a digital marketer focused on helping brands grow their direct-to-consumer business online. Prior to Founding Foghorn Labs, Adam worked at Google from 2003-2010 on a variety of teams from Media Sales to International Product Marketing, giving Adam a unique perspective on how to help companies leverage the web to grow their business. A few of the clients Adam worked with at Google include the New York Times, CNN, Zappos, Williams Sonoma, Adobe, Salesforce.com and Apple.

At Foghorn Labs Adam combines his passion for outdoor sports with his marketing expertise to help brands succeed online.

Alex Mayan

CTO

Alex Mayan joins Foghorn Labs with over eight years of engineering and analytics experience. Alex’s expertise spans data science, search engine optimization, marketing analytics, and digital marketing across the financial services, consumer, gaming, and enterprise IT sectors. Monitoring social media networks, tracking digital marketing trends, building beautiful websites, and analyzing data sets are high on Alex’s radar.

He has spoken at several industry events on the topics of data science and social media analytics. Most recently, Alex worked as data science and visualization lead at an IT technology solutions company. He built interactive dashboards in Tableau, capable of utilizing data sets with tens of millions of rows from within the web browser and analyzing millions of dollars in corporate IT spend.

Takezo Marks

SENIOR DIGITAL MARKETING ANALYST

Takezo (T.K.) is a seasoned marketing analyst and account manager with certifications in Google AdWords, Google Analytics and Bing Ads. Prior to joining Foghorn Labs, T.K. was a Reporting Analyst at SearchForce, a leading search and social ad management platform, where he managed over $2 Million in monthly ad spend from Fortune-500 brand advertisers. Outside the office, T.K. is an avid photographer, snowboarder, hiker and ramen connoisseur.

Wyatt Mayham

DIGITAL MARKETING ASSOCIATE

Recently graduated with a degree in Entrepreneurship, he specializes in commerce marketing. With a background in digital marketing, he has previous experience building, buying, and selling profitable commerce stores. In Wyatt’s free time he goes skiing and camping.

Shaina Pierce

CONTENT MARKETING STRATEGY LEAD

Shaina is a seasoned content marketing strategist and art director with three years of experience under her belt. Prior to joining Foghorn Labs, Shaina was a Content & Communications Manager, leading creative and marketing departments in photoshoots, videography, and marketing campaigns. She enjoys exploring the relationship between art and nature in both her work and life. In her spare time, she loves hiking off-trail with her dog, as well as continuing to shoot and edit videography.

Jane Oh

DIGITAL MARKETING COORDINATOR

Jane is a Digital Marketing Coordinator with an interest in data analytics and reporting. Prior to joining Foghorn Labs, she was working in the healthcare industry. After realizing her passion for Digital Marketing, she joined the Foghorn Labs team. During her free time, Jane likes to try new restaurants and hikes with her dog.

Following Our Passion

We left our corporate gigs to start Foghorn Labs with the goal of helping the best brands in the outdoor and active-lifestyle industry become even better. We used our expertise to develop, implement and manage integrated marketing campaigns for our clients. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales.

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