Navigating the Fog of DTC eCommerce Growth
We help the best brands in the outdoor & active lifestyle industries chart a better course. Let’s take what you’re doing, make it smarter and show you more opportunities along the way…
![FHL-UpdateBanner](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2023/01/FHL-UpdateBanner.png?lossy=1&strip=1&webp=1)
Solutions
as a Service
Organic Traffic Growth
Initial and ongoing SEO audits ensure your site rivals competitors, appears at the top of key searches, and converts at the highest rate possible.
Paid Media
Develop, optimize, and manage high-performing digital campaigns across numerous platforms to engage your customers online.
Customer Engagment & Retention
Strategic email and SMS marketing transforms people on their journey from visitors to customers to lifelong champions of your brand.
Business Intelligence
Ongoing assessment of your brand’s performance using data analytics, tracking, and custom dashboards to guide decision-making and achieve your goals.
Solutions
as a
Service
Organic Traffic Growth
Initial and ongoing SEO audits ensure your site rivals competitors, appears at the top of key searches, and converts at the highest rate possible.
Customer Engagment & Retention
Initial and ongoing SEO audits ensure your site rivals competitors, appears at the top of key searches, and converts at the highest rate possible.
Paid Media
Develop, optimize, and manage high-performing digital campaigns across numerous platforms to engage your customers online.
Business Intelligence
Strategic email and SMS marketing transforms people on their journey from visitors to customers to lifelong champions of your brand.
Organic Traffic Growth
Initial and ongoing SEO audits ensure your site rivals competitors, appears at the top of key searches, and converts at the highest rate possible.
Paid Media
Develop, optimize, and manage high-performing digital campaigns across numerous platforms to engage your customers online.
Customer Engagment & Retention
Initial and ongoing SEO audits ensure your site rivals competitors, appears at the top of key searches, and converts at the highest rate possible.
Business Intelligence
Strategic email and SMS marketing transforms people on their journey from visitors to customers to lifelong champions of your brand.
We’re that guide…
WE’RE LIKE A CERTIFIED MOUNTAIN GUIDE LEADING YOU UP THE DENALI OF INTEGRATED ONLINE MARKETING.
Only our credentials come from Google, and our expertise in online marketing goes back to before that was even a thing…
We’ll help your brand…
- Get on the first page of key Google searches
- Rival the online presence of larger brands
- See results through carefully customized analytics
- Develop consistent & highly profitablerevenue streams
- Become a leader in the ever-evolving online space
- Uncover new ways to reach your target customer
- Empower your marketing & PR teams
Our Approach
We’ve spent years refining our craft and developing solutions for brands. Here are the tools of the trade.
What Sets Us Apart
- We strive to be the best at what we do rather than be mediocre at everything.
- We promote transparency and honesty in our business practices.
- We constantly test new technologies and incorporate industry best practices.
- We build and maintain sustainable, long-term relationships with clients and partners.
- We become an extension of your team. Your goals are our goals.
![Adam Lewis](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2023/01/Adam_Sq-scaled.jpg?lossy=1&strip=1&webp=1)
Adam Lewis
FOUNDER / CEO
![Michael Lawrence](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2023/01/Michael_Sq.jpg?lossy=1&strip=1&webp=1)
Michael Lawrence
EXECUTIVE DIRECTOR
![Michelle Chambers](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2023/01/Michelle_Sq-scaled.jpg?lossy=1&strip=1&webp=1)
Michelle Chambers
SENIOR ACCOUNT DIRECTOR
![Zak Andersson](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2023/01/Team_Headshots.png?lossy=1&strip=1&webp=1)
Zak Andersson
ENGAGEMENT MARKETING MANAGER
![Mathew Perrow](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2023/01/Mathew_sq-scaled.jpg?lossy=1&strip=1&webp=1)
Mathew Perrow
SEO MANAGER
![Jessica Johnson](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2023/01/Jessica_Sq-scaled.jpg?lossy=1&strip=1&webp=1)
Jessica Johnson
PAID MEDIA MANAGER
![Noah Wilskey](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2023/01/Noahv2_2-Sq-scaled.jpg?lossy=1&strip=1&webp=1)
Noah Wilskey
ACCOUNT MANAGER
![Kai Jeffery](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2023/01/Kai_Sq.jpg?lossy=1&strip=1&webp=1)
Kai Jeffery
PAID MEDIA SPECIALIST
![Phil Sarnoff](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2023/01/Phil_Sq-scaled.jpg?lossy=1&strip=1&webp=1)
Phil Sarnoff
DIRECTOR OF OPERATIONS
![Tyler Brown](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2023/10/Tyler-scaled.jpg?lossy=1&strip=1&webp=1)
Tyler Brown
PAID MEDIA COORDINATOR
Following Our Passion
We left our corporate gigs to start Foghorn Labs with the goal of helping the best outdoor and active-lifestyle brands become even better. We used our expertise to develop, implement and manage integrated marketing campaigns for our clients. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales.
![Public Bikes | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2022/11/Public-2.png?lossy=1&strip=1&webp=1)
![Mike’s Bikes | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2022/11/MB-Logo.png?lossy=1&strip=1&webp=1)
![Rex Specs | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2022/11/Rex.png?lossy=1&strip=1&webp=1)
![REN Skincare | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2022/11/Ren.png?lossy=1&strip=1&webp=1)
![Julbo Eyewear | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2022/04/julbo-logo-transparent-370x230-WP-v2.png?lossy=1&strip=1&webp=1)
![Burley Design | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2020/03/Burley-New-Horizontal-Logo-Teal-370x230-1.png?lossy=1&strip=1&webp=1)
![Castelli Cycling | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2023/02/Castelli.png?lossy=1&strip=1&webp=1)
![Machines for Freedom | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2017/11/mff-logo-transparent-370x240-e1562197439879.png?lossy=1&strip=1&webp=1)
![Ritchey Logic | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/04/ritchy-logic-client-portfolio-370x230.png?lossy=1&strip=1&webp=1)
![Showers Pass | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/09/showers-pass-logo-370x230.png?lossy=1&strip=1&webp=1)
![Royal Dutch Gazelle | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/09/gazelle-logo-370x230-wp.png?lossy=1&strip=1&webp=1)
![Youth to the People | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2019/11/youthtothepeoplelogo.png?lossy=1&strip=1&webp=1)
![Leatherman Tool Group | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2017/10/leatherman-logo-370x230-1.png?lossy=1&strip=1&webp=1)
![Black Diamond Equipment | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/10/black-diamond-client-portfolio-narrow-370x230.png?lossy=1&strip=1&webp=1)
![Therm-a-Rest | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2017/08/Thermarest-logo-bw-370x240_WP-e1562198212703.png?lossy=1&strip=1&webp=1)
![Cadence | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/08/cadence-logo-370x230.png?lossy=1&strip=1&webp=1)
![Breakaway Matcha | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2020/01/breakaway-matcha-logo-370x230-2-510x382.png?lossy=1&strip=1&webp=1)
![Faraday | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/04/Faraday370x240-e1562197173738.png?lossy=1&strip=1&webp=1)
![Xtracycle | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2020/03/xtracycle-black-logo-website.png?lossy=1&strip=1&webp=1)
![Argonaut Cycles | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2017/04/argonaut-logo-370x230.png?lossy=1&strip=1&webp=1)
![Taylor Stitch | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2017/08/taylor-stitch-logo-370x230.png?lossy=1&strip=1&webp=1)
![Rumpl | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2014/09/rumpl-logo-370x230-v2.png?lossy=1&strip=1&webp=1)
![Eagle’s Nest Outfitters | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2021/05/2.png?lossy=1&strip=1&webp=1)
![LeMond Bikes | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2020/12/LeMond-Logo-2.png?lossy=1&strip=1&webp=1)
![Astral Designs | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2017/03/ASTRAL_Logo_370x230.png?lossy=1&strip=1&webp=1)
![Ridge Merino | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2017/01/ridge-merino-logo-370x230.png?lossy=1&strip=1&webp=1)
![Mission Workshop | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/12/MW-Transparent-Logo_370x230.png?lossy=1&strip=1&webp=1)
![FlyLow Gear | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/12/flylow-logo-small-transparent.png?lossy=1&strip=1&webp=1)
![TREW Gear | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/09/trew-logo-featured-370x230.png?lossy=1&strip=1&webp=1)
![Chrome Industries | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/11/New-Chrome-logo-370x230.png?lossy=1&strip=1&webp=1)
![OTIS Eyewear | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2021/04/logo_otis_eyewear_370x230_v2.png?lossy=1&strip=1&webp=1)
![VSSL Gear | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2019/11/VSSL-logo-white-website-2.png?lossy=1&strip=1&webp=1)
![BMW ReachNow | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/12/reachnow-logo-updated.png?lossy=1&strip=1&webp=1)
![GU Energy Labs | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/10/gu-logo-new-370x230-v3.png?lossy=1&strip=1&webp=1)
![Toad&Co | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/10/toadandco-client-portfolio-narrow-370x230.png?lossy=1&strip=1&webp=1)
![HippyTree | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2017/11/hippytreelogo-370x240-e1562197354575.png?lossy=1&strip=1&webp=1)
![Bridge and Burn | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/10/bridge-and-burn-logo-wide-370x230.png?lossy=1&strip=1&webp=1)
![Bird Collective | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2022/06/Bird-Collective-logo.png?lossy=1&strip=1&webp=1)
![Leupold | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2018/04/leupold-logo-370-230.png?lossy=1&strip=1&webp=1)
![Picky Bars | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/04/picky-bars-370x230-v1.png?lossy=1&strip=1&webp=1)
![NW Alpine | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/04/nw-alpine-370x230-v2.png?lossy=1&strip=1&webp=1)
![Mosko Moto | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/04/mosko-moto-logo-370x230.png?lossy=1&strip=1&webp=1)
![ORNOT | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/09/ornot-logo-370x230.png?lossy=1&strip=1&webp=1)
![Petzl | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/10/petzl-client-portfolio-narrow-370x230.png?lossy=1&strip=1&webp=1)
![Simms Fishing Products | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/09/simms-new-logo-370x230-v3.png?lossy=1&strip=1&webp=1)
![BUFF USA | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/09/Buff-Logo-for-FHL-1.png?lossy=1&strip=1&webp=1)
![ZOOM+Care | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/09/zoom-logo-png.png?lossy=1&strip=1&webp=1)
![Sunday Afternoons | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2022/06/SundayAfternoons-Cropped.png?lossy=1&strip=1&webp=1)
![LED LENSER | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/12/logo-led-lenser_370x230.png?lossy=1&strip=1&webp=1)
![RootsRated | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/09/rootsrated_logo_370x230.png?lossy=1&strip=1&webp=1)
![Mt Hood Meadows | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/09/mt-hood-client-portfolio-narrow-370x230.png?lossy=1&strip=1&webp=1)
![DZR Shoes | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/09/dzr-client-portfolio-narrow-370x230.png?lossy=1&strip=1&webp=1)
![Parker Dusseau | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2014/07/parker-dusseau-logo-370x230.png?lossy=1&strip=1&webp=1)
![REL Acoustics | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2019/06/rel-acoustics-logo-370x230.png?lossy=1&strip=1&webp=1)
![Solo NY | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/06/solo-ny-logo-fhl-site-370x230.png?lossy=1&strip=1&webp=1)
![STM Goods | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/04/STM-goods-icon-logo-370x230.png?lossy=1&strip=1&webp=1)
![Conner Hats | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2016/04/conner-hats-logo-370x230.png?lossy=1&strip=1&webp=1)
![Element Case | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2015/03/element-case-logo-370x230.png?lossy=1&strip=1&webp=1)
![Gramicci | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2014/09/gramicci-client-logo-370x230.png?lossy=1&strip=1&webp=1)
![My Fitness Pal | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2020/01/mfp-logo-transparent.png?lossy=1&strip=1&webp=1)
![Boombotix | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2014/09/boombotix-logo-new-370x230.png?lossy=1&strip=1&webp=1)
![Boreas Gear | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2014/09/boreas-client-portfolio-narrow-370x230.png?lossy=1&strip=1&webp=1)
![US Outdoor | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2014/09/usoutdoor-client-portfolio-narrow-370x230.png?lossy=1&strip=1&webp=1)
![Give’r Gear | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2014/09/giver_logo_black-370x230-v2.png?lossy=1&strip=1&webp=1)
![North St Bags | Foghorn Labs](https://b2759379.smushcdn.com/2759379/wp-content/uploads/2014/08/north-street-bags-client-portfolio-370x230.png?lossy=1&strip=1&webp=1)