Areas of Expertise
We’re that guide…
WE’RE LIKE A CERTIFIED MOUNTAIN GUIDE LEADING YOU UP THE DENALI OF INTEGRATED ONLINE MARKETING.
Only our credentials come from Google, and our expertise in online marketing goes back to before that was even a thing…
We’ll help your brand…
- Get on the first page of key Google searches
- Rival the online presence of larger brands
- See results through carefully customized analytics
- Develop consistent & highly profitablerevenue streams
- Become a leader in the ever-evolving online space
- Uncover new ways to reach your target customer
- Empower your marketing & PR teams
Our Approach
We’ve spent years refining our craft and developing solutions for brands. Here are the tools of the trade.
What Sets Us Apart
- We strive to be the best at what we do rather than be mediocre at everything.
- We promote transparency and honesty in our business practices.
- We constantly test new technologies and incorporate industry best practices.
- We build and maintain sustainable, long-term relationships with clients and partners.
- We become an extension of your team. Your goals are our goals.

Adam Lewis
FOUNDER
At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online. Past and current clients of Foghorn Labs include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, BioLite, Simms Fishing, Rumpl, Taylor Stitch, Mission Workshop, GU Energy Labs, Ritchey Bikes, Toad&Co, HippyTree, FlyLow, and BMW.

Alex Mayan
PARTNER // CTO
He has spoken at several industry events on the topics of data science, digital marketing, and social media analytics. Previously, Alex worked as data science and visualization lead at an IT technology solutions company. With Foghorn Labs, he owns the SEO, automation, reporting, data visualization, email, and consumer behavioral analytics business lines. Outside of work, Alex enjoys climbing, board & card games, testing out client gear, and attending concerts and comedy shows.

Jane Oh
DATA ANALYTICS MANAGER
Jane is always eager to take on new challenges, which span from developing new reporting visualizations, tracking pixel implementations, and even developing web pages when the situation presents itself. Outside of work, Jane enjoys hikes, movies, and walking her dog.

Michelle Chambers
HEAD OF CUSTOMER SUCCESS

Michael Lawrence
HEAD OF PAID MEDIA
Prior to joining Foghorn Labs, Michael worked at several agencies specializing in developing comprehensive paid search strategies for both B2B and B2C customers. Michael has worked with a wide variety of clients ranging from higher education, law and tech but he is most excited about helping brands grow their digital footprint in their respective industry.
In his free time, you can find Michael on his bicycle, in the weight room or experimenting in the kitchen.

Katie Sherman
SENIOR DIGITAL MARKETING MANAGER

Jessica Johnson
PAID MEDIA SPECIALIST

Zak Anderson
ENGAGEMENT MARKETING MANAGER

Cassidy Olsen-Shults
PAID MEDIA SPECIALIST

Noah Wilskey
DIGITAL MARKETING MANAGER

Harper Swift
CHIEF BARKETING OFFICER

Following Our Passion
We left our corporate gigs to start Foghorn Labs with the goal of helping the best outdoor and active-lifestyle brands become even better. We used our expertise to develop, implement and manage integrated marketing campaigns for our clients. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales.