Navigating the Fog of DTC eCommerce Growth

We help the best brands in the outdoor & active lifestyle industries chart a better course. Let’s take what you’re doing, make it smarter and show you more opportunities along the way…

Traffic Acquisition

Feeling like your brand’s e-commerce growth is flatter than a Nebraska singletrack? As an outdoor marketing agency, that sounds pretty boring to us. So let’s guide your brand through more exciting, cost-effective ways for reaching new customers while staying relevant to your loyal ones. Time to ditch the flatlands and find the oh-so-sweet uphill rewards.

Direct-to-Consumer eCommerce

Having a direct relationship with your customers serves benefits beyond higher margins. Finding a healthy balance between direct and wholesale is a delicate dance and you need a partner who knows the steps.

Customer Retention

It feels like your customers have the attention span of a teenager on TikTok. The consensus is your brand needs to find creative ways to deliver relevant, compelling online content on a regular basis in order to turn one-time customers into lifetime brand champions.

Audience Engagement

Like any relationship, gaining a customer’s trust takes time. From the first interaction to conversion, your brand needs more than a single ad to earn loyalty. Using relevant and compelling on-brand content, let’s start taking vital steps towards building those withstanding relationships, together.

Following Our Passion

We left our corporate gigs to start Foghorn Labs with the goal of helping the best outdoor and active-lifestyle brands become even better. We used our expertise to develop, implement and manage integrated marketing campaigns for our clients. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales.


" felt more like our internal family team than an agency/client relationship."

“Working with Foghorn has been nothing short of amazing! Your team has felt more like our internal family team than an agency/client relationship. Incredibly talented and always on top of things, this has been such a great experience!”

Kim Marek

Marketing Manager, Burley

"Foghorn is our secret weapon!"

“Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don’t inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community.”

Jenn Kriske

Founder, Machines For Freedom

"...cornerstone of Rumpl's online strategy since day 1."

“Foghorn’s work has been the cornerstone of Rumpl’s online strategy since day 1. They’ve helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online.”

Wylie Robinson

Founder, Rumpl

"...the most profitable component of our online strategy."
“Foghorn Labs was instrumental in making Mission Workshop’s SEM program the most profitable component of our online strategy.”

Evan Dudley

Former Marketing & Ecommerce Manager, Mission Workshop

"The trailhead to digital success is Foghorn!"

We’ve seen significant growth in paid performance and Foghorn has provided a clear plan for acquiring new customers through paid social. Without even having to view the dashboard they provide, we see the success in direct orders going out the door, the dashboard of stats is really nice too! The trailhead to digital success is Foghorn”

Christie Dobson

VP of Sales and Marketing

We’ve Been Waiting For You…

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