Navigate the fog of integrated online marketing.
We help the best brands in the outdoor industry chart a better course. Let’s take what you’re doing, make it smarter and show you more opportunities along the way…
Areas of Expertise
Traffic Acquisition
Does this sound familiar?
Your brand’s e-commerce growth is flatter than Nebraska single-track. You need cost-effective ways to reach new customers while uncovering ways to connect with current ones. Unsure what’s the next step, you ditch out and go for a ride. Maybe the solution will come to you on the uphill. Maybe you won’t get winded this time, either. Right.
We’re Google alums. We’re like the dual-suspension carbon-fiber dream bike that is here to replace your 1990s-era Gary Fisher.
Customer Retention
Does this sound familiar?
It feels like your customers have the attention span of a strung-out climber on the 30th pitch. The consensus is your brand needs to find creative ways to deliver relevant, compelling online content on a regular basis.
User Engagement
Does this sound familiar?
No online ad can replace an in-person connection. To maximize the value of your event sponsorships, you need help developing measurable online promotions.
Site Monetization
Does this sound familiar?
Having a direct relationship with your customers serves benefits beyond higher margins. Finding a healthy balance between direct and wholesale is a delicate dance and you need a partner who knows the steps.
We’re that guide…
WE’RE LIKE AN IFMGA-CERTIFIED MOUNTAIN GUIDE LEADING YOU UP THE NANGA PARBAT OF INTEGRATED ONLINE MARKETING.
Only our credentials come from Google, and our expertise in online marketing goes back to before that was even a thing…
We’ll help your brand…
- Get on the first page of key Google searches
- Rival the online presence of larger brands
- See results through carefully customized analytics
- Develop consistent & highly profitable revenue streams
- Become a leader in the ever-evolving online space
- Uncover new ways to reach your target customer
- Empower your marketing & PR teams
Our Approach
We’ve spent years refining our craft and developing solutions for brands. Here are the tools of the trade.
What Sets Us Apart
- We’re the best at what we do by not trying to be all things to all clients.
- We only work with brands we believe in. Mutual fit is key.
- We become an extension of your team.
- We’re not here to just hand you a fish. We’re here to teach you how to fish.
- We know your target consumer personally, often times it’s us!
Our Core Team
Adam Lewis
SEEKER OF ROI
Alex Mayan
CAPTAIN AUTOMATION
Takezo Marks
SPREADSHEET VIRTUOSO
Following Our Passion
Google Alumni
We left Google to start Foghorn Labs with the goal of helping the best brands in the outdoor and active-lifestyle industry become even better. We used our expertise to develop, implement and manage integrated marketing campaigns for our clients. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales.
TESTIMONIAL
“…instrumental in helping us strategize, plan, and execute campaigns…”
“Foghorn has a deep understanding of our industry and customers. Their expertise in the ever changing digital media landscape is instrumental in helping us strategize, plan, and execute campaigns across multiple vehicles.”
D2C Marketing, GU Energy
“…the most profitable component of our online strategy.”
“Foghorn Labs was instrumental in making Mission Workshop’s SEM program the most profitable component of our online strategy.”
Former Marketing & Ecommerce Manager, Mission Workshop
“…cornerstone of Rumpl’s online strategy since day 1.”
“Foghorn’s work has been the cornerstone of Rumpl’s online strategy since day 1. They’ve helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online.”
Founder, Rumpl
