Areas of Expertise

Traffic Acquisition

Your brand’s e-commerce growth is flatter than Nebraska single-track. You need cost-effective ways to reach new customers while uncovering ways to connect with current ones. Unsure what’s the next step, you ditch out and go for a ride. Maybe the solution will come to you on the uphill. Maybe you won’t get winded this time, either. Right.
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Site Monetization

Having a direct relationship with your customers serves benefits beyond higher margins. Finding a healthy balance between direct and wholesale is a delicate dance and you need a partner who knows the steps.
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Customer Retention

It feels like your customers have the attention span of a strung-out climber on the 30th pitch. The consensus is your brand needs to find creative ways to deliver relevant, compelling online content on a regular basis.
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User Engagement

No online ad can replace an in-person connection. To maximize the value of your event sponsorships, you need help developing measurable online promotions.
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Following Our Passion

We left our corporate gigs to start Foghorn Labs with the goal of helping the best brands in the outdoor and active-lifestyle industry become even better. We used our expertise to develop, implement and manage integrated marketing campaigns for our clients. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales.

alumni

"Foghorn is our secret weapon!"

"Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don't inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community."

Jenn Kriske

Founder, Machines For Freedom

"...consistent, double-digit year over year revenue growth with a 4-6x return on paid media..."

"The team at Foghorn is simply outstanding, and has become a seamless extension of the Showers Pass eComm team. Three years ago they jump-started our eCommerce growth and continue to provide consistent, double-digit year over year revenue growth with a 4-6x return on paid media for our direct-to-consumer channel...results we would not believe if we hadn't experienced them."

Kyle Ranson

President, Showers Pass

"...the most profitable component of our online strategy."
"Foghorn Labs was instrumental in making Mission Workshop's SEM program the most profitable component of our online strategy."

Evan Dudley

Former Marketing & Ecommerce Manager, Mission Workshop

"...cornerstone of Rumpl's online strategy since day 1."

"Foghorn's work has been the cornerstone of Rumpl's online strategy since day 1. They've helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online."

Wylie Robinson

Founder, Rumpl

"...instrumental in helping us strategize, plan, and execute campaigns..."

"Foghorn has a deep understanding of our industry and customers. Their expertise in the ever changing digital media landscape is instrumental in helping us strategize, plan, and execute campaigns across multiple vehicles."

Jeff Wogoman

D2C Marketing, GU Energy

"...friendly, professional, responsive, and full of good ideas."

"Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas."

Tripp Frey

Founder, Trew Gear

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