Navigate the fog of integrated online marketing.

We help the best brands in the outdoor industry chart a better course. Let’s take what you’re doing, make it smarter and show you more opportunities along the way…

Areas of Expertise

Traffic Acquisition

Your brand’s e-commerce growth is flatter than Nebraska single-track. You need cost-effective ways to reach new customers while uncovering ways to connect with current ones. Unsure what’s the next step, you ditch out and go for a ride. Maybe the solution will come to you on the uphill. Maybe you won’t get winded this time, either. Right.

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Site Monetization

Having a direct relationship with your customers serves benefits beyond higher margins. Finding a healthy balance between direct and wholesale is a delicate dance and you need a partner who knows the steps.

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Customer Retention

It feels like your customers have the attention span of a strung-out climber on the 30th pitch. The consensus is your brand needs to find creative ways to deliver relevant, compelling online content on a regular basis.

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User Engagement

No online ad can replace an in-person connection. To maximize the value of your event sponsorships, you need help developing measurable online promotions.

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We’re that guide…

WE’RE LIKE A CERTIFIED MOUNTAIN GUIDE LEADING YOU UP THE DENALI OF INTEGRATED ONLINE MARKETING.

Only our credentials come from Google, and our expertise in online marketing goes back to before that was even a thing…

Facebook Blueprint Certified Planner Foghorn Labs

Facebook Blueprint Certified Buyer Foghorn Labs

We’ll help your brand…

Get on the first page of key Google searches
Rival the online presence of larger brands
See results through carefully customized analytics
Develop consistent & highly profitable revenue streams

Become a leader in the ever-evolving online space
Uncover new ways to reach your target customer
Empower your marketing & PR teams

See what our partners say

Our Approach

We’ve spent years refining our craft and developing solutions for brands. Here are the tools of the trade.

MARKETING STRATEGIES

What Sets Us Apart

We promote transparency and honesty in our business practices.
We constantly test new technologies and incorporate industry best practices.
We strive to be the best at what we do rather than be mediocre at everything.
We build and maintain sustainable, long-term relationships with clients and partners.
We become an extension of your team. Your goals are our goals.

LEARN MORE

Our Core Team

Adam Lewis

FOUNDER

LinkedIn

Adam is a digital marketer focused on helping brands grow their direct-to-consumer business online. Prior to Founding Foghorn Labs, Adam worked at Google from 2003-2010 on a variety of teams from Media Sales to International Product Marketing, giving Adam a unique perspective on how to help companies leverage the web to grow their business. A few of the clients Adam worked with at Google include the New York Times, CNN, Zappos, Williams Sonoma, Adobe, Salesforce.com, and Apple.

At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online. Past and current clients of Foghorn Labs include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, BioLite, Simms Fishing, Rumpl, Taylor Stitch, Mission Workshop, GU Energy Labs, Ritchey Bikes, Toad&Co, HippyTree, FlyLow, and BMW.

Alex Mayan

Partner // CTO

LinkedIn

Alex Mayan has over ten years of engineering and analytics experience, with expertise that spans data science, search engine optimization, marketing analytics, and digital marketing. These skills have been applied across the outdoor, health and wellness, financial services, gaming, and enterprise IT sectors. Tracking digital marketing trends, building beautiful websites, and analyzing data sets are high on Alex’s radar.

He has spoken at several industry events on the topics of data science, digital marketing, and social media analytics. Previously, Alex worked as data science and visualization lead at an IT technology solutions company. With Foghorn Labs, he owns the SEO, automation, reporting, data visualization, email, and consumer behavioral analytics business lines. Outside of work, Alex enjoys climbing, board & card games, testing out client gear, and attending concerts and comedy shows.

Jane Oh

SENIOR DIGITAL MARKETING ANALYST

LinkedIn

Jane is a multifaceted digital marketer, leveraging her ability to analyze and find patterns within large data sets that translate seamlessly into elegant landing pages and email template designs. These efforts boost performance across Foghorn’s organic and paid campaigns, unlocking keyword opportunities that previously didn’t exist. Jane’s background in the healthcare industry provided her foundation of exquisite attention to detail and deep understanding of analytical concepts.

Jane is always eager to take on new challenges, which span from developing new reporting visualizations, tracking pixel implementations, and even developing web pages when the situation presents itself. Outside of work, Jane enjoys hikes, movies, and walking her dog.

Michelle Chambers

STRATEGIC ACCOUNT MANAGER

LinkedIn

Michelle is a digital marketer with over five years of agency experience emphasizing in search engine optimization. Before joining Foghorn, she was an account manager assisting in the development and execution of tailored organic and paid online strategies for a range of B2B and B2C brands. In her free time, Michelle enjoys exploring Oregon’s amazing outdoors and discovering new Portland restaurants.

Nolan Rogerson

DIGITAL MARKETING SPECIALIST

LinkedIn

Nolan comes to Foghorn Labs with five and half years of retail management experience largely in the outdoor apparel industry in addition to three years working and volunteering for outdoor education programs across Oregon. During his free time, Nolan can be found at the local bouldering gym, cycling, or meticulously researching the latest in outdoor apparel technologies.

Michael Lawrence

PERFORMANCE MARKETING MANAGER

LinkedIn

Michael is a seasoned digital marker and account manager with an eye for account performance. With several years of experience working both in-house and at agencies, Michael specializes in paid search and gets most excited when helping brands expand their digital strategy.

Prior to joining Foghorn Labs, Michael worked at several agencies specializing in developing comprehensive paid search strategies for both B2B and B2C customers. Michael has worked with a wide variety of clients ranging from higher education, law and tech but he is most excited about helping brands grow their digital footprint in their respective industry.

In his free time, you can find Michael on his bicycle, in the weight room or experimenting in the kitchen.

Derek Ehlers

Digital Marketing Coordinator

LinkedIn

Derek is a digital marketer with several years of agency experience in paid search optimization for a diverse portfolio of eCommerce clients. Following a formal education in both marketing and supply logistics management, he first got his foot in the outdoor industry door through the cycling apparel and equipment business. When not at Foghorn Labs HQ, Derek is probably out in the woods with his mountain bike or a pair of hiking boots.

Harper Swift

Chief Barketing Officer

LinkedIn

Harper is a Border Collie, Basenji mix rescue from Adairsville, GA. After reluctantly adapting to the Pacific Northwest, Harper has become a regular on Forest Park's Wildwood trail and the Mt. Hood Meadows dog park. When Harper is not herding her flock or greeting office visitors, you can find her napping on her Astropad or on the hunt for Tillamook Cheddar cheese.

You?

Send Your Resume to work@foghornlabs.com

Following Our Passion

We left our corporate gigs to start Foghorn Labs with the goal of helping the best brands in the outdoor and active-lifestyle industry become even better. We used our expertise to develop, implement and manage integrated marketing campaigns for our clients. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales.

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