Areas of Expertise
We’re that guide…
WE’RE LIKE A CERTIFIED MOUNTAIN GUIDE LEADING YOU UP THE DENALI OF INTEGRATED ONLINE MARKETING.
Only our credentials come from Google, and our expertise in online marketing goes back to before that was even a thing…
We’ll help your brand…
- Get on the first page of key Google searches
- Rival the online presence of larger brands
- See results through carefully customized analytics
- Develop consistent & highly profitablerevenue streams
- Become a leader in the ever-evolving online space
- Uncover new ways to reach your target customer
- Empower your marketing & PR teams
We’ve spent years refining our craft and developing solutions for brands. Here are the tools of the trade.
What Sets Us Apart
- We strive to be the best at what we do rather than be mediocre at everything.
- We promote transparency and honesty in our business practices.
- We constantly test new technologies and incorporate industry best practices.
- We build and maintain sustainable, long-term relationships with clients and partners.
- We become an extension of your team. Your goals are our goals.
At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online. Past and current clients of Foghorn Labs include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, BioLite, Simms Fishing, Rumpl, Taylor Stitch, Mission Workshop, GU Energy Labs, Ritchey Bikes, Toad&Co, HippyTree, FlyLow, and BMW.
PARTNER // CTO
He has spoken at several industry events on the topics of data science, digital marketing, and social media analytics. Previously, Alex worked as data science and visualization lead at an IT technology solutions company. With Foghorn Labs, he owns the SEO, automation, reporting, data visualization, email, and consumer behavioral analytics business lines. Outside of work, Alex enjoys climbing, board & card games, testing out client gear, and attending concerts and comedy shows.
DATA ANALYTICS MANAGER
Jane is always eager to take on new challenges, which span from developing new reporting visualizations, tracking pixel implementations, and even developing web pages when the situation presents itself. Outside of work, Jane enjoys hikes, movies, and walking her dog.
HEAD OF CUSTOMER SUCCESS
HEAD OF CONTENT MARKETING
Before Foghorn, Nolan garnered 5 and half years of retail management experience in the outdoor apparel space while simultaneously obtaining a formal education in Marketing. Look for Nolan at the local bouldering gym or sprinting to PR a Strava segment.
HEAD OF PAID MEDIA
Prior to joining Foghorn Labs, Michael worked at several agencies specializing in developing comprehensive paid search strategies for both B2B and B2C customers. Michael has worked with a wide variety of clients ranging from higher education, law and tech but he is most excited about helping brands grow their digital footprint in their respective industry.
In his free time, you can find Michael on his bicycle, in the weight room or experimenting in the kitchen.
PAID MEDIA SPECIALIST
SENIOR DIGITAL MARKETING MANAGER
ENGAGEMENT MARKETING MANAGER
CHIEF BARKETING OFFICER
Following Our Passion
We left our corporate gigs to start Foghorn Labs with the goal of helping the best outdoor and active-lifestyle brands become even better. We used our expertise to develop, implement and manage integrated marketing campaigns for our clients. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales.
" felt more like our internal family team than an agency/client relationship."
“Working with Foghorn has been nothing short of amazing! Your team has felt more like our internal family team than an agency/client relationship. Incredibly talented and always on top of things, this has been such a great experience!”
Marketing Manager, Burley
"Foghorn is our secret weapon!"
“Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don’t inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community.”
Founder, Machines For Freedom
"...cornerstone of Rumpl's online strategy since day 1."
“Foghorn’s work has been the cornerstone of Rumpl’s online strategy since day 1. They’ve helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online.”
"...the most profitable component of our online strategy."
Former Marketing & Ecommerce Manager, Mission Workshop
"The trailhead to digital success is Foghorn!"
“We’ve seen significant growth in paid performance and Foghorn has provided a clear plan for acquiring new customers through paid social. Without even having to view the dashboard they provide, we see the success in direct orders going out the door, the dashboard of stats is really nice too! The trailhead to digital success is Foghorn”
VP of Sales and Marketing