Areas of Expertise
Your brand’s e-commerce growth is flatter than Nebraska single-track. You need cost-effective ways to reach new customers while uncovering ways to connect with current ones. Unsure what’s the next step, you ditch out and go for a ride. Maybe the solution will come to you on the uphill. Maybe you won’t get winded this time, either. Right.
Having a direct relationship with your customers serves benefits beyond higher margins. Finding a healthy balance between direct and wholesale is a delicate dance and you need a partner who knows the steps.
It feels like your customers have the attention span of a strung-out climber on the 30th pitch. The consensus is your brand needs to find creative ways to deliver relevant, compelling online content on a regular basis.
We’ll help your brand…
- Get on the first page of key Google searches
- Rival the online presence of larger brands
- See results through carefully customized analytics
- Develop consistent & highly profitable revenue streams
- Become a leader in the ever-evolving online space
- Uncover new ways to reach your target customer
- Empower your marketing & PR teams
We’ve spent years refining our craft and developing solutions for brands. Here are the tools of the trade.
What Sets Us Apart
- We promote transparency and honesty in our business practices.
- We constantly test new technologies and incorporate industry best practices.
- We strive to be the best at what we do rather than be mediocre at everything.
- We build and maintain sustainable, long-term relationships with clients and partners.
- We become an extension of your team. Your goals are our goals.
Our Core Team
At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online. Past and current clients of Foghorn Labs include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, BioLite, Simms Fishing, Rumpl, Taylor Stitch, Mission Workshop, GU Energy Labs, Ritchey Bikes, Toad&Co, HippyTree, FlyLow, and BMW.
Partner // CTO
He has spoken at several industry events on the topics of data science, digital marketing, and social media analytics. Previously, Alex worked as data science and visualization lead at an IT technology solutions company. With Foghorn Labs, he owns the SEO, automation, reporting, data visualization, email, and consumer behavioral analytics business lines. Outside of work, Alex enjoys climbing, board & card games, testing out client gear, and attending concerts and comedy shows.
SENIOR DIGITAL MARKETING ANALYST
Jane is always eager to take on new challenges, which span from developing new reporting visualizations, tracking pixel implementations, and even developing web pages when the situation presents itself. Outside of work, Jane enjoys hikes, movies, and walking her dog.
STRATEGIC ACCOUNT MANAGER
DIGITAL MARKETING SPECIALIST
PERFORMANCE MARKETING MANAGER
Prior to joining Foghorn Labs, Michael worked at several agencies specializing in developing comprehensive paid search strategies for both B2B and B2C customers. Michael has worked with a wide variety of clients ranging from higher education, law and tech but he is most excited about helping brands grow their digital footprint in their respective industry.
In his free time, you can find Michael on his bicycle, in the weight room or experimenting in the kitchen.
Digital Marketing Coordinator
Chief Barketing Officer
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Following Our Passion
We left our corporate gigs to start Foghorn Labs with the goal of helping the best brands in the outdoor and active-lifestyle industry become even better. We used our expertise to develop, implement and manage integrated marketing campaigns for our clients. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales.