For 125 years, Royal Dutch Gazelle has produced some of the highest-quality, most comfortable, lightweight bicycles on the market. Their focus on thoughtful design and technical innovation are inspired by the Dutch love of cycling, and a belief that bicycles should be a part of daily life. Gazelle bikes feature low step-through frames to allow easy use by everyone, powerful and reliable mid-drive motors to get people where they need to go.
Our Scope of Work With Gazelle:
Online Marketing Strategy
Develop a list of target audiences based on awareness goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize awareness and dealer searches.
Search Engine Optimization
Improve organic search rankings on queries through on-site optimization, error resolution, and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation and streamlining the goal completion.
Google Display Network Remarketing and Prospecting
Run web-based prospecting campaigns to generate traffic and brand awareness, then reconnect with site visitors through more product-specific remarketing ads.
Develop promoted video campaigns to expand the reach of engaging video content and reconnect with previous site visitors in the consideration phase of the long, and potentially complex, customer journey.
Set up an automated welcome email series to welcome new and potential customers to the brand and its prestigious history. Design and send monthly newsletters highlighting new bike launches, eBike tips, and stories from ambassadors across North America.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals and advanced segments in Google Analytics to provide insight into user interaction and campaign attribution.