Royal Dutch Gazelle
Paid Media, SEO, Business Intelligence
Gazelle has been making bikes for more than 130 years from their factory in Dieren, a small town in the Netherlands. Their aim is to offer everyone a comfortable and safe riding experience on bikes with the latest cycling technology. The Gazelle culture was established in North America in 2017 in Santa Cruz, California. The brand continues to help everyone enjoy the ride.
Scope of Work with Royal Dutch Gazelle
Formulate, build, and execute tailored Google Ads and Meta Ads campaigns to grow awareness of Gazelle as a leading national electric bike brand, support key local Gazelle retainers, and help reach overall site traffic and valuable on-site action goals.
Search Engine Optimization
Increase organic visibility and on-site traffic nationwide, with a specific focus in top electric bike city markets. Provided ongoing on-site optimizations and content-rich landing pages. Closely track on-site organic traffic and behavior, keyword ranking results, and areas of opportunity based on industry and seasonal trends.
Develop annual growth models to inform monthly resource allocation across channels based on topline traffic and valuable on-site action growth goals. Review performance to goals progress on a monthly basis and adjust ongoing strategy based on progress and priorities. Customize Google Data Studio dashboards that update automatically so Gazelle stakeholders can view campaign performance and analyze trends in real-time across managed marketing channels.