Therm-a-Rest started in 1971 when group of unemployed engineers, a leaky foam gardening pad, and the dream of a better way to sleep under the stars came together to change how we experience the outdoors forever. As climbers, Jim Lea, Neil Anderson and John Burroughs knew firsthand that long days in the hills were only made longer by a horrible night’s rest, and a better sleeping pad was key to changing that equation. This blend of science and a desire to make the most of every day outdoors created the world’s first self-inflating air mattress, and it continues to be the fuel that drives us today.
Our Scope of Work With Therm-a-Rest:
Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
Search Engine Marketing
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals, conversion funnels and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.