Paid Media, Business Intelligence
Therm-a-Rest started in 1971 when group of unemployed engineers, a leaky foam gardening pad, and the dream of a better way to sleep under the stars came together to change how we experience the outdoors forever. As climbers, Jim Lea, Neil Anderson and John Burroughs knew firsthand that long days in the hills were only made longer by a horrible night’s rest, and a better sleeping pad was key to changing that equation. This blend of science and a desire to make the most of every day outdoors created the world’s first self-inflating air mattress, and it continues to be the fuel that drives us today.
Scope of Work with Therm-a-Rest
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products. Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.
Customize Google Data Studio dashboards that update automatically so that stakeholders at Therm-a-Rest can view performance of campaigns, impression share, website traffic, and onsite events. and analyze trends in real-time across marketing channels.