Therm-a-Rest Digital Marketing
Paid Media, Business Intelligence
Therm-a-Rest started in 1971 when group of unemployed engineers, a leaky foam gardening pad, and the dream of a better way to sleep under the stars came together to change how we experience the outdoors forever. As climbers, Jim Lea, Neil Anderson and John Burroughs knew firsthand that long days in the hills were only made longer by a horrible night’s rest, and a better sleeping pad was key to changing that equation. This blend of science and a desire to make the most of every day outdoors created the world’s first self-inflating air mattress, and it continues to be the fuel that drives us today.