Bird Collective
Industry
Lifestyle
Services
Paid Media, SEO, Automated Email
About
Bird Collective was founded in 2019 in Brooklyn, New York. They are a small, women-owned business that aims to bring awareness to the decline of bird species throughout North America. The Collective funds several conservation projects and collaborates with nonprofits who have similar goals of creating a better future for native birds and wildlife.
Scope of Work with Bird Collective
Paid Media
Collaborate with Bird Collective to construct comprehensive paid media campaigns spanning across platforms like Google Ads and Meta Ads. Devise a distinctive campaign framework across channels to amplify revenue and ROAS, while forging a consistent brand narrative. Our continuous management services encompass the generation of creative assets based on approved brand guidelines, copywriting, promotional strategy formulation, budget fine-tuning, addressing policy infringements, and conducting performance assessments.
Search Engine Optimization
Identify a unique keyword strategy that incorporates brand language and use that to inform recommendations for on-site content, blog posts, and social posts. Run frequent site audits to ensure site health and compliance with best practices and search engine algorithm updates. Share recommendations to improve site content in order to maximize crawlability and indexability for our designated target keywords.
