Mt. Hood Meadows
Paid Media, Automated Email, Business Intelligence
Mt Hood Meadows is a full service ski resort offering over 2,150 acres of pure enjoyment on historic Mt Hood. From the steeps of the front side bowls and the legendary Heather Canyon to the gentle slopes of their beginner runs, Mt. Hood Meadows Ski Resort terrain is known for its diversity and playfulness.
Scope of Work with Mt. Hood Meadows
Generate awareness via social media and search for Mt.Hood Meadows with new and existing target customer segments in their key market. Manage and optimize camapigns across both paid search and social.
Survey existing email flows, noting gaps and opportunities. Segment user lists based on customer archetypes, product categories, and audience growth goals. Create new automated flows that not only increase email revenue by improving conversion rate, but reengage with past customers with the goal of expanding customer lifetime value and converting purchasers into brand loyalists.
Customize Google Data Studio dashboards that update automatically so that stakeholders at Mt.Hood Meadows can view key metrics including traffic, spend, revenue and return on ad spend over time across all active paid media platforms.