MyFitnessPal is a free smartphone app that tracks diet and exercise to determine optimal caloric intake and nutrients for the users’ goals, using gamification as motivation. With over 80 million users, MyFitnessPal is one of the worlds most popular weight loss and nutrition apps.
Our Scope of Work With My Fitness Pal:
Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels and locations in order to maximize impact and ROAS.
SEM Campaign Development and Management
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
AdWords Campaign Translation and Localization
Manage the translation and localization of optimized campaigns across 12 languages and over 30 countries.
Display Advertising & Remarketing
Manage activity-specific display advertising and remarketing campaigns to coincide with other online as well as offline marketing initiatives.
Customize reporting dashboards that summarize online marketing KPIs over time. Set up goals and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.