Ridge Merino is based in Mammoth Lakes, on the East Side of California’s Sierra Nevada, where high desert meets deep snow and 14,000 foot peaks. Ridge Merino’s mission is to develop high-quality, high-value Merino wool apparel that performs as well in daily life as it does in the wildest outdoor conditions. Ridge’s designs are clean, simple, comfortable, and chemical-free. Because they only sell direct, Ridge has no retail mark-up and lower overhead, so their products cost less than you’re used to paying for comparable high-end Merino wool clothing.
Our Scope of Work With Ridge Merino:
Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
Search Marketing Campaign Optimization and Management
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.
Facebook and Instagram Ads
Develop custom audiences and ad campaigns to target prospective and previous customers throughout the customer experience. Manage and optimize campaigns to a blended target ROAS goal.
Search Engine Optimization
Improve organic search rankings on key terms through tag optimization, error resolution and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation and streamlining the checkout process to improve overall eComm conversion rate.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals, conversion funnels and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.