Paid Media, SEO, Business Intelligence
Ridge Merino is a family-owned business that started in 2014 with a drive to offer athletes a comfortable alternative to synthetic layers. Their technical apparel is sourced from sustainable wool, keeping you warm at 14,000-foot peaks, on cold desert nights, and in the deepest of snow.
Scope of Work with Ridge Merino
Crafted full-funnel paid media campaigns across Google Ads & Meta Ads based on client goals. A customized strategy and agile approach allowed us to effectively scale online brand awareness and revenue. Ongoing Paid Media management services include developing ad creative based on seasonal trends and performance, copywriting, new product launch support, promotion strategy, budget optimization, and performance analysis.
Search Engine Optimization
Developed a keyword strategy focusing on high-value keyword opportunities related to Merino wool apparel and accessories to inform recommendations for on-site content optimizations. Built and monitored content-rich landing pages to grow awareness of Ridge Merino as a premium sustainable apparel brand and, ultimately, drive DTC traffic and revenue.
Develop eCommerce growth models to inform monthly resource allocation across channels based on topline revenue goals during peak consumer and winter sports seasons. Review performance and goal progress with stakeholders at Ridge Merino on a monthly basis and adjust ongoing strategy based on progress.