Paid Media, SEO, Business Intelligence
TREW Gear is an outerwear company that exists in the space between the technical mountaineering-focused outerwear companies and the progressive and stylish outerwear brands. Their outerwear is original and inspired, but above all they build products to fulfill the needs of dedicated riders who need functional and highly durable gear.
Scope of Work with TREW Gear
Craft full-funnel paid media campaign strategies across Google Ads & Meta Ads based on client goals. Increase direct sales of TREW Gear products and support new product awareness via social media and paid search.
Search Engine Optimization
Identify areas for improvement on the TREW Gear site, and provide a keyword strategy that incorporates brand language and product focuses. Provide quarterly site audits to ensure compliance with best practices and search engine algorithm updates. Recommend ways to improve site content in order to maximize crawlability and indexability for our target keywords.
Analyze existing email flows, noting gaps and opportunities. Segment user lists based on customer archetypes, product categories, and audience growth goals. Create new automated flows that not only increase email revenue, but reengage past customers with the goal of expanding customer LTV and turning purchasers into brand loyalists.
Set up automated, customized dashboard to track campaign performance KPI's in near real-time. Review performance to goals progress on monthly basis and adjust ongoing strategy based on progress.
“Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas.”