Why We’re Good For You

Foghorn Labs is an online marketing consultancy focused on developing outstanding integrated marketing campaigns for outdoor and active-lifestyle brands. Our passion for the outdoors extends beyond the office walls; we use our clients’ products every day, and we draw from those experiences to fuel our passion for what we do back in the office.

Our Core Team

Adam Lewis

FOUNDER

LinkedIn

Adam is a digital marketer focused on helping brands grow their direct-to-consumer business online. Prior to Founding Foghorn Labs, Adam worked at Google from 2003-2010 on a variety of teams from Media Sales to International Product Marketing, giving Adam a unique perspective on how to help companies leverage the web to grow their business. A few of the clients Adam worked with at Google include the New York Times, CNN, Zappos, Williams Sonoma, Adobe, Salesforce.com, and Apple.

At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online. Past and current clients of Foghorn Labs include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, BioLite, Simms Fishing, Rumpl, Taylor Stitch, Mission Workshop, GU Energy Labs, Ritchey Bikes, Toad&Co, HippyTree, FlyLow, and BMW.

Alex Mayan

Partner // CTO

LinkedIn

Alex Mayan has over ten years of engineering and analytics experience, with expertise that spans data science, search engine optimization, marketing analytics, and digital marketing. These skills have been applied across the outdoor, health and wellness, financial services, gaming, and enterprise IT sectors. Tracking digital marketing trends, building beautiful websites, and analyzing data sets are high on Alex’s radar.

He has spoken at several industry events on the topics of data science, digital marketing, and social media analytics. Previously, Alex worked as data science and visualization lead at an IT technology solutions company. With Foghorn Labs, he owns the SEO, automation, reporting, data visualization, email, and consumer behavioral analytics business lines. Outside of work, Alex enjoys climbing, board & card games, testing out client gear, and attending concerts and comedy shows.

Jane Oh

SENIOR DIGITAL MARKETING ANALYST

LinkedIn

Jane is a multifaceted digital marketer, leveraging her ability to analyze and find patterns within large data sets that translate seamlessly into elegant landing pages and email template designs. These efforts boost performance across Foghorn’s organic and paid campaigns, unlocking keyword opportunities that previously didn’t exist. Jane’s background in the healthcare industry provided her foundation of exquisite attention to detail and deep understanding of analytical concepts.

Jane is always eager to take on new challenges, which span from developing new reporting visualizations, tracking pixel implementations, and even developing web pages when the situation presents itself. Outside of work, Jane enjoys hikes, movies, and walking her dog.

Michelle Chambers

STRATEGIC ACCOUNT MANAGER

LinkedIn

Michelle is a digital marketer with over five years of agency experience emphasizing in search engine optimization. Before joining Foghorn, she was an account manager assisting in the development and execution of tailored organic and paid online strategies for a range of B2B and B2C brands. In her free time, Michelle enjoys exploring Oregon’s amazing outdoors and discovering new Portland restaurants.

Nolan Rogerson

DIGITAL MARKETING SPECIALIST

LinkedIn

Nolan comes to Foghorn Labs with five and half years of retail management experience largely in the outdoor apparel industry in addition to three years working and volunteering for outdoor education programs across Oregon. During his free time, Nolan can be found at the local bouldering gym, cycling, or meticulously researching the latest in outdoor apparel technologies.

Michael Lawrence

PERFORMANCE MARKETING MANAGER

LinkedIn

Michael is a seasoned digital marker and account manager with an eye for account performance. With several years of experience working both in-house and at agencies, Michael specializes in paid search and gets most excited when helping brands expand their digital strategy.

Prior to joining Foghorn Labs, Michael worked at several agencies specializing in developing comprehensive paid search strategies for both B2B and B2C customers. Michael has worked with a wide variety of clients ranging from higher education, law and tech but he is most excited about helping brands grow their digital footprint in their respective industry.

In his free time, you can find Michael on his bicycle, in the weight room or experimenting in the kitchen.

Derek Ehlers

Digital Marketing Coordinator

LinkedIn

Derek is a digital marketer with several years of agency experience in paid search optimization for a diverse portfolio of eCommerce clients. Following a formal education in both marketing and supply logistics management, he first got his foot in the outdoor industry door through the cycling apparel and equipment business. When not at Foghorn Labs HQ, Derek is probably out in the woods with his mountain bike or a pair of hiking boots.

Harper Swift

Chief Barketing Officer

Harper is a Border Collie, Basenji mix rescue from Adairsville, GA. After reluctantly adapting to the Pacific Northwest, Harper has become a regular on Forest Park’s Wildwood trail and the Mt. Hood Meadows dog park. When Harper is not herding her flock or greeting office visitors, you can find her napping on her Astropad or on the hunt for Tillamook Cheddar cheese.

You?

Send Your Resume to work@foghornlabs.com

OUR EXPERIENCE

We left Google to start Foghorn Labs with the goal of helping the best brands in the outdoor and active-lifestyle industry become even better.

We use our expertise to develop, implement and manage integrated marketing campaigns for our clients. So many of our clients come to us, not knowing there’s a smarter, better way. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales, manage digital campaigns, SEM, SEO, social-media marketing, display advertising, and web analytics.

Our Values

We promote transparency and honesty in our business practices.
- Your online presence should never be a black box.
We constantly test new technologies and incorporate industry best practices.
- We celebrate our wins and take ownership of our losses.
We strive to be the best at what we do rather than be mediocre at everything.
- Consistently exceeding client expectations is paramount.
We build and maintain sustainable, long-term relationships with clients and partners.
- Mutual fit and aligned incentives are key to shared success.
We become an extension of your team. Your goals are our goals.
- We know your target customer. Often times it’s us!

Our Approach

Integrated Marketing

To maximize results, we simultaneously engage multiple online marketing platforms and channels. The majority of our projects integrate:

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Our Client-Tailored Business Model

We’re experts in our field and love working with innovative brands to achieve measurable results.

Our greatest success stories were projects where we have a clear understanding of the brand’s identity and first-hand experience with their products. Our team is nimble and flexible by design. This allows us to quickly adapt to the ever-evolving online marketing landscape, integrating the latest tools, technologies, and tactics. No large agency overhead means we’re able to deliver a highly-customized service at competitive rates.

"Foghorn is our secret weapon!"

"Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don't inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community."

Jenn Kriske

Founder, Machines For Freedom

"...consistent, double-digit year over year revenue growth with a 4-6x return on paid media..."

"The team at Foghorn is simply outstanding, and has become a seamless extension of the Showers Pass eComm team. Three years ago they jump-started our eCommerce growth and continue to provide consistent, double-digit year over year revenue growth with a 4-6x return on paid media for our direct-to-consumer channel...results we would not believe if we hadn't experienced them."

Kyle Ranson

President, Showers Pass

"...the most profitable component of our online strategy."

"Foghorn Labs was instrumental in making Mission Workshop's SEM program the most profitable component of our online strategy."

Evan Dudley

Former Marketing & Ecommerce Manager, Mission Workshop

"...cornerstone of Rumpl's online strategy since day 1."

"Foghorn's work has been the cornerstone of Rumpl's online strategy since day 1. They've helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online."

Wylie Robinson

Founder, Rumpl

"...instrumental in helping us strategize, plan, and execute campaigns..."

"Foghorn has a deep understanding of our industry and customers. Their expertise in the ever changing digital media landscape is instrumental in helping us strategize, plan, and execute campaigns across multiple vehicles."

Jeff Wogoman

D2C Marketing, GU Energy

"...friendly, professional, responsive, and full of good ideas."

"Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas."

Tripp Frey

Founder, Trew Gear