Our Core Team
At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online. Past and current clients of Foghorn Labs include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, BioLite, Simms Fishing, Rumpl, Taylor Stitch, Mission Workshop, GU Energy Labs, Ritchey Bikes, Toad&Co, HippyTree, FlyLow, and BMW.
Partner // CTO
He has spoken at several industry events on the topics of data science, digital marketing, and social media analytics. Previously, Alex worked as data science and visualization lead at an IT technology solutions company. With Foghorn Labs, he owns the SEO, automation, reporting, data visualization, email, and consumer behavioral analytics business lines. Outside of work, Alex enjoys climbing, board & card games, testing out client gear, and attending concerts and comedy shows.
DATA ANALYTICS MANAGER
Jane is always eager to take on new challenges, which span from developing new reporting visualizations, tracking pixel implementations, and even developing web pages when the situation presents itself. Outside of work, Jane enjoys hikes, movies, and walking her dog.
HEAD OF CUSTOMER SUCCESS
CONTENT MARKETING MANAGER
Before Foghorn, Nolan garnered 5 and half years of retail management experience in the outdoor apparel space while simultaneously obtaining a formal education in Marketing. Look for Nolan at the local bouldering gym or sprinting to PR a Strava segment.
HEAD OF PAID MEDIA
Prior to joining Foghorn Labs, Michael worked at several agencies specializing in developing comprehensive paid search strategies for both B2B and B2C customers. Michael has worked with a wide variety of clients ranging from higher education, law and tech but he is most excited about helping brands grow their digital footprint in their respective industry.
In his free time, you can find Michael on his bicycle, in the weight room or experimenting in the kitchen.
DIGITAL MARKETING COORDINATOR
DIGITAL MARKETING COORDINATOR
DIGITAL MARKETING MANAGER
CHIEF BARKETING OFFICER
DIGITAL MARKETING ASSOCIATE
We left Google to start Foghorn Labs with the goal of helping the best brands in the outdoor and active-lifestyle industry become even better.
- We promote transparency and honesty in our business practices.
- Your online presence should never be a black box.
- We constantly test new technologies and incorporate industry best practices.
- We celebrate our wins and take ownership of our losses.
- We strive to be the best at what we do rather than be mediocre at everything.
- Consistently exceeding client expectations is paramount.
- We build and maintain sustainable, long-term relationships with clients and partners.
- Mutual fit and aligned incentives are key to shared success.
- We become an extension of your team. Your goals are our goals.
- We know your target customer. Oftentimes it’s us!
To maximize results, we simultaneously engage multiple online marketing platforms and channels. The majority of our projects integrate:
Our Client-Tailored Agency Model
We’re experts in our field and love working with innovative brands to achieve measurable results.
Our greatest success stories were projects where we have a clear understanding of the brand’s identity and first-hand experience with their products. Our team is nimble and flexible by design. This allows us to quickly adapt to the ever-evolving online marketing landscape, integrating the latest tools, technologies, and tactics. No large agency overhead means we’re able to deliver a highly-customized service at competitive rates.
"Foghorn is our secret weapon!"
“Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don’t inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community.”
Founder, Machines For Freedom
"...consistent, double-digit year over year revenue growth with a 4-6x return on paid media..."
“The team at Foghorn is simply outstanding, and has become a seamless extension of the Showers Pass eComm team. Three years ago they jump-started our eCommerce growth and continue to provide consistent, double-digit year over year revenue growth with a 4-6x return on paid media for our direct-to-consumer channel…results we would not believe if we hadn’t experienced them.”
President, Showers Pass
"...the most profitable component of our online strategy."
Former Marketing & Ecommerce Manager, Mission Workshop
"...cornerstone of Rumpl's online strategy since day 1."
“Foghorn’s work has been the cornerstone of Rumpl’s online strategy since day 1. They’ve helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online.”
"...instrumental in helping us strategize, plan, and execute campaigns..."
“Foghorn has a deep understanding of our industry and customers. Their expertise in the ever changing digital media landscape is instrumental in helping us strategize, plan, and execute campaigns across multiple vehicles.”
D2C Marketing, GU Energy
"...friendly, professional, responsive, and full of good ideas."
“Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas.”
Founder, Trew Gear
"The trailhead to digital success is Foghorn!"
“We’ve seen significant growth in paid performance and Foghorn has provided a clear plan for acquiring new customers through paid social. Without even having to view the dashboard they provide, we see the success in direct orders going out the door, the dashboard of stats is really nice too! The trailhead to digital success is Foghorn”
VP of Sales and Marketing