Why We’re Good For You

Foghorn Labs is an online marketing consultancy focused on developing outstanding integrated marketing campaigns for outdoor and active-lifestyle brands. Our passion for the outdoors extends beyond the office walls; we use our clients’ products every day, and we draw from those experiences to fuel our passion for what we do back in the office.

Our Core Team

Adam Lewis

FOUNDER

LinkedIn

Adam is a digital marketer focused on helping brands grow their direct-to-consumer business online. Prior to Founding Foghorn Labs, Adam worked at Google from 2003-2010 on a variety of teams from Media Sales to International Product Marketing, giving Adam a unique perspective on how to help companies leverage the web to grow their business. A few of the clients Adam worked with at Google include the New York Times, CNN, Zappos, Williams Sonoma, Adobe, Salesforce.com, and Apple.

At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online. Past and current clients of Foghorn Labs include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, BioLite, Simms Fishing, Rumpl, Taylor Stitch, Mission Workshop, GU Energy Labs, Ritchey Bikes, Toad&Co, HippyTree, FlyLow, and BMW.

Alex Mayan

CTO

LinkedIn

Alex Mayan joins Foghorn Labs with over nine years of engineering and analytics experience. Alex’s expertise spans data science, search engine optimization, marketing analytics, and digital marketing across the financial services, consumer, gaming, and enterprise IT sectors. Monitoring social media networks, tracking digital marketing trends, building beautiful websites, and analyzing data sets are high on Alex’s radar.He has spoken at several industry events on the topics of data science and social media analytics.

Most recently, Alex worked as data science and visualization lead at an IT technology solutions company. He built interactive dashboards in Tableau, capable of utilizing data sets with tens of millions of rows from within the web browser and analyzing millions of dollars in corporate IT spend.

Takezo Marks

SR. DIGITAL MARKETING ANALYST

LinkedIn

Takezo (T.K.) is a seasoned marketing analyst and account manager with certifications in Google AdWords, Google Analytics and Bing Ads. Prior to joining Foghorn Labs, T.K. was a Reporting Analyst at SearchForce, a leading search and social ad management platform, where he managed over $2 Million in monthly ad spend from Fortune-500 brand advertisers. Outside the office, T.K. is an avid photographer, snowboarder, hiker and ramen connoisseur.

Michelle Chambers

STRATEGIC ACCOUNT MANAGER

LinkedIn

Michelle is a digital marketer with over five years of agency experience emphasizing in search engine optimization. Before joining Foghorn, she was an account manager assisting in the development and execution of tailored organic and paid online strategies for a range of B2B and B2C brands. In her free time, Michelle enjoys exploring Oregon’s amazing outdoors and discovering new Portland restaurants.

Jane Oh

DIGITAL MARKETING ASSOCIATE

LinkedIn

Jane is a Digital Marketing Coordinator with an interest in data analytics and reporting. Prior to joining Foghorn Labs, she was working in the healthcare industry. After realizing her passion for Digital Marketing, she joined the Foghorn Labs team. During her free time, Jane likes to try new restaurants and hikes with her dog.

Nolan Rogerson

DIGITAL MARKETING INTERN

LinkedIn

Recently graduated with a degree in Marketing, Nolan comes to Foghorn Labs as a digital marketing intern with five and half years of retail management experience largely in the outdoor apparel industry in addition to three years working and volunteering for outdoor education programs across Oregon. During his free time, Nolan can be found at the local bouldering gym, cycling, or meticulously researching the latest in outdoor apparel technologies.

OUR EXPERIENCE

We left Google to start Foghorn Labs with the goal of helping the best brands in the outdoor and active-lifestyle industry become even better.

We used our expertise to develop, implement and manage integrated marketing campaigns for our clients. So many of our clients come to us, not knowing there’s a smarter, better way. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales, manage digital campaigns, SEM, SEO, social-media marketing, display advertising and web analytics.

Our Values

We are committed to differentiating ourselves from traditional agencies.
We strive to be the best at what we do rather than pretend to be all things to all clients.
We seek continued growth, but only take on projects that are a mutual fit.
We applaud thought leadership and innovation in the online marketing industry.
We recognize that results and happy clients are the keys to a sustainable business.

What sets us apart

Integrated Marketing

To maximize results, we simultaneously engage multiple online marketing platforms and channels. The majority of our projects integrate:

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Our Client-Tailored Business Model

We’re experts in our field and love working with innovative brands to achieve measurable results.

Our greatest success stories were projects where we have a clear understanding of the brand’s identity and first-hand experience with their products. Our team is nimble and flexible by design. This allows us to quickly adapt to the ever-evolving online marketing landscape, integrating the latest tools, technologies, and tactics. No large agency overhead means we’re able to deliver a highly-customized service at competitive rates.

TESTIMONIAL

“…consistent, double-digit year over year revenue growth with a 4-6x return on paid media…”

“The team at Foghorn is simply outstanding, and has become a seamless extension of the Showers Pass eComm team. Three years ago they jump-started our eCommerce growth and continue to provide consistent, double-digit year over year revenue growth with a 4-6x return on paid media for our direct-to-consumer channel…results we would not believe if we hadn’t experienced them.”

Kyle Ranson

President, Showers Pass

“…cornerstone of Rumpl’s online strategy since day 1.”

“Foghorn’s work has been the cornerstone of Rumpl’s online strategy since day 1. They’ve helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online.”

Wylie Robinson

Founder, Rumpl

“…the most profitable component of our online strategy.”

“Foghorn Labs was instrumental in making Mission Workshop’s SEM program the most profitable component of our online strategy.”

Evan Dudley

Former Marketing & Ecommerce Manager, Mission Workshop

“…instrumental in helping us strategize, plan, and execute campaigns…”

“Foghorn has a deep understanding of our industry and customers. Their expertise in the ever changing digital media landscape is instrumental in helping us strategize, plan, and execute campaigns across multiple vehicles.”

Jeff Wogoman

D2C Marketing, GU Energy

“…friendly, professional, responsive, and full of good ideas.”

“Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas.”

Tripp Frey

Founder, Trew Gear

Our Extended Team

Go-Go Gadget Arms.

We all know those times when climbing we needed that extra reach or a different type of hold. Thankfully, in business we can actually add those extensions on. Below are a few exceptional team members we like to bring in when those times occur…

John Robbins

SOCIAL MEDIA STRATEGIST

LinkedIn

Laura Kottlowski

GRAPHIC DESIGNER / PIXEL MAGICIAN

LinkedIn

Harper Swift

CHIEF RECREATION OFFICER

Agency Partners

Echos offers world-class brand-communications, PR, marketing, and advertising services, whether as digital, video, print, events, or guerrilla. From media relations to corporate-communications strategies to event execution, Echos is known for exceeding client expectations. They truly put the “sweat” in sweat equity.

Cascade Web Development specializes in creating intuitive, custom software and websites with a focus on outdoor, tourism and non-profit sectors. Their industry leading web platforms allow companies to manage online presence and internal processes with flexibility and modularity.