Mission Workshop creates bags that can handle a lifetime of abuse and apparel that can withstand the worst weather. Mission Workshop’s bags and apparel are designed and developed in San Francisco and manufactured in the USA with a lifetime warranty.

Our Scope of Work With Mission Workshop:

Google Ads Optimization and Management
Implement conversion tracking in order to measure and reach cost per acquisition goals on as well as the Google Content Network. Manage bids, content and develop campaigns to coincide with new product launches.

Facebook Advertising
Develop ad campaigns designed to attract new customers to Mission Workshop’s website as well as drive in-store sales.

Search Engine Optimization
Improve Mission Workshop’s natural search rankings on key terms through tag optimization, code changes, image serving, caching and link building.

Website Optimization
Use A/B and multivariate testing tools to determine the most effective page combinations. Define and prioritize page elements to test in order to improve conversion rate while reducing bounce rate.

Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.

mission workshop sf store inside


“Foghorn Labs was instrumental in making Mission Workshop’s SEM program the most profitable component of our online strategy.”

Evan Dudley

Former Marketing & Ecommerce Manager, Mission Workshop

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