Paid Media, SEO, Business Intelligence
Mission Workshop creates bags that can handle a lifetime of abuse and apparel that can withstand the worst weather. Mission Workshop’s bags and apparel are designed and developed in San Francisco and manufactured in the USA with a lifetime warranty.
Scope of Work with Mission Workshop
Develop ad campaigns designed to attract new customers to Mission Workshop’s website as well as drive in-store sales.
Search Engine Optimization
Provided keyword strategy that incorporates brand language and product focuses and use that to inform recommendations for on-site content, blog posts, and social posts. Provide quarterly site audits to ensure compliance with best practices and search engine algorithm updates. Recommend ways to improve site content in order to maximize crawlability and indexability for our target keywords.
Customize Google Data Studio dashboards that update automatically so that stakeholders at Mission Workshop can view performance of campaigns, impression share, website traffic, and onsite events. and analyze trends in real-time across marketing channels.
Foghorn Labs was instrumental in making Mission Workshop’s SEM program the most profitable component of our online strategy.