Paid Media, SEO, Business Intelligence
VSSL Gear help others be better prepared for outdoor adventure. When the founder, Todd, realized that the handle of a flashlight makes for the perfect “vessel” to carry essential outdoor gear, the idea VSSL was born. VSSL combines the right mix of quality, functional gear that you’d want on you anytime that you head out into the wild.
Scope of Work with VSSL Gear
Increase direct sales of VSSL's products on US and CA properties to support 2020 direct-to-consumer eCommerce revenue goals, while also generating awareness of VSSL as a premium outdoor equipment brand among new and existing target customer segments in key markets throughout North America.
Search Engine Optimization
Provide ongoing keyword strategy and monthly SEO site health reports for the VSSL team. Escalating suggestions to improve site content in order to maximize crawlability and indexability for our target keywords.
Customize Google Data Studio dashboards that update automatically so that stakeholders at VSSL can view performance of campaigns, impression share, website traffic, and onsite events. Analyze trends in real-time across marketing channels, and compose a monthly performance recap for review with the VSSL team.