Bridge and Burn is classic, functional, distinctively Northwest apparel for men and women. They have been creating classic, understated clothing inspired by the natural beauty and thriving culture of their hometown since 2010. Each piece of their clothing is made to be worn, again and again. With absolutely no pretense, their clothing can go straight from dinner to the woods.
Our Scope of Work With Bridge & Burn:
Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
SEM Campaign Optimization
Refresh and manage search marketing campaigns to reach target audiences at the moment they express interest in related products.
Comparison Shopping Engines
Optimize website product feeds and develop corresponding Google Shopping PLA campaigns.
Manage traffic segment-specific display advertising and remarketing campaigns to coincide with email marketing initiatives.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.