Bridge & Burn
Paid Media, SEO, Business Intelligence
Bridge and Burn is classic, functional, distinctively Northwest apparel for men and women. They have been creating classic, understated clothing inspired by the natural beauty and thriving culture of their hometown since 2010. Each piece of their clothing is made to be worn, again and again. With absolutely no pretense, their clothing can go straight from dinner to the woods.
Scope of Work with Bridge & Burn
Generate awareness via paid media for Bridge & Burn's full line of products among new and existing target customer segments in key markets. Increase direct sales of Bridge & Burn seasonal products and support new product awareness via social media and paid search.
Search Engine Optimization
Provided keyword strategy that incorporates brand language and product focuses and use that to inform recommendations for on-site content, blog posts, and social posts. Provide quarterly site audits to ensure compliance with best practices and search engine algorithm updates. Recommend ways to improve site content in order to maximize crawlability and indexability for our target keywords.
Customize Google Data Studio dashboards that update automatically so that stakeholders at Bridge & Burn can view performance of campaigns, impression share, website traffic, and onsite events. and analyze trends in real-time across marketing channels.