Buff
Industry
Outdoor
Services
Paid Media, SEO, Business Intelligence
About
Buff® performance headwear is all about versatility and simplicity—one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles.
Scope of Work with Buff
Paid Media
Restructure Google Ads campaign to increase reach while improving efficiency. Manage budgets, test ad copy and develop campaigns for new product launches and promotions.
Search Engine Optimization
Provided keyword strategy that incorporates brand language and product focuses and use that to inform recommendations for on-site content, blog posts, and social posts. Provide quarterly site audits to ensure compliance with best practices and search engine algorithm updates. Recommend ways to improve site content in order to maximize crawlability and indexability for our target keywords.
Business Intelligence
Customize Google Data Studio dashboards that update automatically so that stakeholders at BUFF Headwear can view performance of campaigns, impression share, website traffic, and onsite events. and analyze trends in real-time across marketing channels.
